Are You One of the 99,000? (You Better Be) | Nitin 360

Are You One of the 99,000? (You Better Be)

Social media has become a very popular topic in all areas of business lately. It has left me wondering – What role does social media play within the physical therapy community?

More importantly, how many of us are involved in social media? Are we even prepared to take advantage of this tidal wave that social media is?

Many businesses have literally exploded thanks to social media. And I’ve discovered the EXACT social media platform that you, as a private practice owner, should use to grow your practice.

The platform is not Twitter, and it’s definitely not Facebook.

So which one is it?

It’s LinkedIN.

For networking with other professionals and building unique relationships, none of the social networks measure up to the power of LinkedIN.
Nitin Chhoda PT, DPT

Currently, when you type in the phrase “Physical Therapy” in LinkedIN, you get almost 99,000 results.

Now the question to ask yourself is:

Are you one of the 99,000, just like I am?

Here’s my page on LinkedIN, where you can connect with me.

If you answered no, then you might be missing out on a big opportunity to connect with professionals in other industries in your local community.

These professionals have the power to generate quality referrals and help build your reputation as an expert. Imagine being able to access the 2nd and 3rd level connections (which can be tens of thousands of people) of your patients (and other business professionals) who, in turn, can become your patients or referral sources.

All this can happen within a matter of hours, and I’ll prove it to you in just a moment.

Chances are, some of the following people are on LinkedIN – Physicians who have referred to you (or can refer to you), your accountant, attorney, realtor, bank manager, plumber, pharmacist, electrician, your roommate in college who now owns or manages a booming small business, a massage therapist, nutritionist, teacher, your kid’s soccer coach or a local fitness trainer who wants to refer his clients to a physical therapist.

I call these people ‘influencers’.

Some of these professionals could be down the street from you, and you may never realize that someone you know knows an influencer, which is the real power of LinkedIN.

People right under your nose (your staff) could be on LinkedIN too. All you have to do is connect with as many individuals (who you know and have unique relationships with) as you can. Now you’ve opened up a whole new world of possibilities to:

  • Increase referrals
  • Find staff
  • Grow your reputation as an expert
As you connect with more individuals on LinkedIN, the size of your network (2nd and 3rd level connections can grow by thousands of people in a single day. In the image below, you’ll see a snapshot of my own LinkedIN account in which over 8,000 people were added to my network in the past 24 hours.

Hopefully, you can see the possibilities now.

Now, let’s take this concept one step further and use LinkedIN to connect with other like-minded private practice owners who want to grow their practice, each with their own unique expertise in subjects ranging from reimbursements, referral generation, recruitment and even possible investors to expand your practice.

Now we’re cooking.

Now, you can take advantage of all this, by joining the LARGEST group of physical therapists in private practice on LinkedIN.

Here’s the best part.

I’d like to personally invite you to come aboard.

I’d like to invite you to join the LARGEST LinkedIN group for physical therapists in private practice.

The group is the largest of its kind, and is dedicated exclusively for physical therapists in private practice.

This is an elite, interactive community where long term relationships will be created.

So click here and join the group.

I know we are almost at the end of 2011. Think of this as a great way to end 2011, and start 2012. In fact, think of it as a party. A party where the BIGGEST and BRIGHTEST minds in private practice get together to share what works and what’s BS, without any restrictions or inhibitions.

This is more than just freedom of speech. It’s a caring, nurturing community where you can share your deepest thoughts about what’s going on and what you need help with.

Oh, and one more thing.

Did I mention I will be sharing some of my BEST CONTENT for group members?

And that it’s FREE to join?

There’s one condition / requirement to join. Be prepared for fresh new ideas, and if you feel comfortable, contribute your own. I know there is a genius inside you, so please don’t be shy and try to participate in the group discussions and share ideas and gain insight from others.

Let’s take this journey together. I can tell you with total confidence that joining this group will be the single, most powerful thing you could do for your practice.

Just to reiterate, I’ll be sharing the most cutting-edge marketing tips you’ll ever find, to help take your practice to the next level. These concepts and strategies are so advanced I typically don’t write about them on my blog since they can overwhelm beginners.

To get access to these tips and insights into some of the sharpest minds in private practice, join the group (you must be a part of the LinkedIN network to join. If you’re not, then now is the time to register on LinkedIN).

Once you join the group, you’ll become a part of a growing network of professionals and be found by other like-minded private practice owners who have the answers you are looking for.

In a short search I ran in my own little town in New Jersey, I noticed that only a few local physical therapists had taken advantage of LinkedIN and the verdict is resounding:

A lot of people are unaware of the full potential of LinkedIn and the networking opportunities that lie in it.

You and I however will not be a part of that list. When you join the group, I will teach you how to become an expert, a thought leader in your community and together, everyone in the group will support each other and we’ll grow as as a unit of professionals.

I look forward to connecting with you on the inside.

P.S.- When you join the group, please introduce yourself on the group wall and post the (3) topics you’d love for me to write more about so I can help you run your practice better. Again, I’ll be posting more regularly there than on my blog.

For all blog readers, don’t worry at all. This is the world’s #1 blog on physical therapy marketing, and for a reason. I will always have amazing blog posts coming up for you.

To my newfound LinkedIN members, I look forward to having our party here:

The right connections (especially the ones with influencers) can make all the difference. Chances are that your competitors haven’t even looked at LinkedIN yet, which is why you want to stay two steps ahead.

We live in a changing world.

It’s not so much of what you know; it’s about who you know.

Let’s build a community of influencers.

Since you’ve read this, I know you are one.

I’ll talk to you in the group.


  • Arthur Abelow says:

    Nitin, that was pretty insightful. How you stay at the cutting edge is beyond me. I have already joined the group and look forward to interacting with you in this awesome community you are building. Thanks so much for everything you do for our profession. We need more people like you.

  • Darvin says:

    It's good to know that there is a PT Circle available in Linkedin. I think its cool that we can discuss and share our thoughts connected with our medical needs/inquiries in the group once we join. Also, its absolutely open and free! I have been using Linkedin and its been an awesome way to connect with business professionals and other acquaintances. Good job on this one and hopefully the group will soon grow and help more people interested.

  • Danita Perez says:

    Linkedin networking is really successful. I have connected with people I never imagined I would meet and could help me in my professional practice. I love this kind of web interaction. I would love to join the PT Inner Circle, and I am ready to take a dip and share in my thoughts! Sharing your BEST CONTENT for group members is just as awesome as the idea that it is definitely free to join. See you all there!

  • Erick Z. says:

    I myself, spend a lot of time online searching and Linkedin has open doors for me with different professionals and clients. An interactive community that is free to join is another impressive idea! This could really help me a lot in finding more connections and sharing ideas with my practice. Also it would help me learn more about my profession. As always, a nice hint from this helpful site! Best of luck for the growing community..

  • John says:

    I have had several connections ask if I knew of someone who might be a good fit for an opportunity. I have made connections for them and they have returned the favor..this is because of Linkedin and what the article stated above is all true. It connects and produce a lot of professional opportunities and is growing fast! I will be joining the group and would love to get the best content as a group member. I also want to meet the biggest and brightest minds in private practice to help me build my career in another level. Thought you might like to know that I happen to meet a lot of sensible people to connect with through Linkedin. Thank you for this helpful article.

  • Robert A. says:

    I know the purpose of social media but never did I think about the power of networking with professionals. I always felt that Twitter was too fast and Facebook was too crowded to make genuine connections but looking at LinkedIn I can clear see that the conversations that take place are high quality. Also the idea of finding investors is something that I don't believe could take place in any network outside of LinkedIN. Great insights shared with this blog post.

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