Your OWN Treatment Method? (and How to Create and Market It) | Nitin 360

Your OWN Treatment Method? (and How to Create and Market It)

Consider this:

A doctor wants to send his patient to a physical therapist for low back pain treatment.

He has two choices.

a) He can refer the patient to the physical therapist down the street who treats ‘everybody’

b) He can send the patient to another therapist who has created a technique called “lumbar recovery protocol” (I just tried to come up with a cool sounding, hypothetical name to prove a point…)

Who’s likely to get the referral and beat the competition?

(a) or (b)?

Here’s the kicker – even if both PTs have the exact same degree of clinical expertise, (b) will get the patient 9 times out of 10.

If you want to be in the (b) category that stands out, instead of the (a) pile that gets filtered out, then I have a special audio training recording for you today.

Sustaining a practice requires expertise, but I am not talking about sustaining a clinic, and eventually fading into oblivion.

I am talking about truly setting yourself apart, about explosive growth, the kind that is driven by marketing.

More specifically, it’s about the methodology that you use to instantly differentiate yourself in the mind of every patient and referral source, the strategies you use to corner your territory as an expert.

This is more important than you realize. Think about it, really think about it.

If you want to learn EXACTLY what it takes to:

  • Identify your niche
  • Leave your competitors in the dust
  • Discover the secret to truly connect with your patients
  • Ignite the interest of doctors and referral sources
  • Open up a whole new world of revenue possibilities with sales of digital (online) information products and physical products like DVDs, Audio CDs and books
Then make sure to listen to this audio training,  where you’ll learn EXACTLY what it takes to create, market and profit from your expertise your OWN methodology.

I interviewed one of the TOP digital information marketers in the country, the “Renaissance Man” who is a consultant to Fortune 500 companies and has orchestrated several products that have sold over $4 million in the past five years. He wanted to keep his identity a secret, because hundreds of people have copied his techniques across various industries. He’ll reveal his identity during the call on Monday, and you can meet him in person when you attend his presentation on October 14, 15, 16 in New Jersey.

Since he is a good friend, I’ve convinced him to spill the beans for my readers, and for attendees of the upcoming summit (he will be one of the speakers at the 2011 Private Practice Summit)

If you have the expertise to treat your patients in a unique manner and want to copyright your own ‘method’ (which will not only give you a competitive edge to get more patients, but will open up a world of possibilities to create and profit from ebooks, DVDs, Audio CDs online) then this hour will be the MOST IMPORTANT ever for your practice.

This training will completely change the way you project your practice, and open up new revenue possibilities for you at the same time.

 

8 Comments

  • Damien Kowloski says:

    Fantastic article Nitin.. we've done something similar in our clinic for treating athletic injuries.. thanks for helping our profession with content like this

  • Ariana says:

    It's a great way to stand out. without all the marketing dollars and expensive consulting.. already signed up the summit and look forwad to attending the call to find out who this speaker is and how he can help.. thanks for this

  • Ashley Williams says:

    Superb idea Nitin… You can easily identify a specific theme in your niche area to specialize and get elevated to the status of an expert. People always prefer an expert to an ordinary practitioner and you can cash on this with some expert advise you are offering.

  • Robert says:

    Attaining the status of a specialist would give you a new direction in your professional career. This is a new method and has the potential to give a boost to your popularity, especially when you are in a field with a lot of competition.

  • Kathy Hammer says:

    I would like to register for the webinar.

  • Martin says:

    Identifying your niche is a bit more complicated than it sounds. But if you are successful in doing it, growing your practice will be as easy as 1-2-3.

  • Richard says:

    @Robert

    I couldn't agree more. Having the expert status is one of the most effective ways to boost not only your career but also your private practice

  • Mary says:

    Based on my personal experience, it is really hard to generate referrals from doctors. I certainly am interested on how to properly do it.

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