Why To Build A Tribe Of Followers

I have to admit, I copied this idea from my mentor and marketing pioneer, Seth Godin.

Seth talks extensively about the importance of having a list of ‘followers’, providing them with valuable, cutting edge information and products, and overdelivering till they know you, like you and trust you.

Then, selling comes rather easily.

A tribe has certain characteristics. This is a group of individuals who:

a) Give you their time and attention despite busy lives (strangers who become prospects)

b) Actually listen to what you have to say and in fact, look forward to your news. (prospects who are potential customers)

c) Know you, like you and trust you so much that they become walking, talking billboards (human advertisements) for your clinic and facility. (customers who become powerful referral sources).

Are you building a tribe? If not, start building one today. Offer something of value, create a database and communicate with them consistently, delivering ongoing value and benefit. Your tribe will grow exponentially.

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Tags: marketing