In last week’s blog post, I discussed three ways to find new staff for your physical therapy private practice. This time, let’s address a question that arises before that question comes up. It is:
It’s a bit of a catch-22. In order to grow your practice and increase revenue, you need to be able to hire more physical therapists. Yet, when you hire a new physical therapist, you are taking on a new expense; a significant expense that cuts into your bottom line.
I’ve worked with hundreds of practices all over the country and I’ve found that practices go through three stages of physical therapy business.
As a practice owner, you’ll go through three stages as you evolve and grow:
- I need new patients
- I need better systems
- I want to add more clinics / potentially sell my practice
There are 4 factors that will help you determine whether you should be hiring a new physical therapist or not.
- The existing physical therapist (whether it is you, or someone else) should have a full caseload.
- The full caseload should last 8 weeks or more (rule out flash in the pan schedules).
- How length of time a patient has to wait to get in for the initial evaluation.
They’re going to look somewhere else
the referring doctor might say, “ You know what, they are too busy, I’m just going to send the patient somewhere else.” Again, don’t be complacent and assume that patients will wait, doctors wait. There is a bit of a breaking point and you don’t want to test that because once you start to lose the patient and the referral sources, You’re not going to be in the happy situation of having a backlog of patients. So if the patient is waiting for 3 to 4 days for an evaluation, you need to critically look at your schedule and how your scheduling is done or you may just need to hire a new physical therapist.
- A majority of your patients generally come to physical therapy at least 3 times a week and patient cancellation rates are minimized.
There you go. 4 factors that will give you clear indications of whether you need to be hiring a new physical therapist
Keep these things in mind. I am all in favor of hiring a new physical therapist and I hope you can do that and live a life of freedom and independence. That’s how exactly how my coaching clients and my mastermind clients grow their business, reach their goals, and take time off.
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Leave A Reply (3 comments So Far)
Cliff Farlin
176 days ago
This is a really enlightening article. I have just been starting my practice and these tips will keep me motivated to grow. I know I can use this in the future for a better system and to add more clinics in connection to selling my practice. Thank you for the training – keep it up!
Delbert Hepner
176 days ago
I am recently on the stage of improving my PT practice. I really thought I am just messing up with my scheduling, but when I read and watched this article/video training, I realized that I really need to hire a new staff to help me.
I really don't want to loose more patients but I need to let the clinic reach its full potential to serve my patients.
Robin Gauger
176 days ago
The 4 factors are true and clearly stated. I have been monitoring my private practice for years, and hiring a PT staff helped me in a lot of ways. My practice increased its revenue, grew in a lot of ways and improved its way of service. It is nice to know that Nitin shared this very helpful and informative training. This is truly a practical solution for everyone who is focused in private practice.