Internet fitness marketing is as intuitive as any marketing program but most fitness professionals tend to end up making similar mistakes. With every mistake you tend to lose leads, referrals and the opportunity of closing a sale.
If you visit a few of the websites that belong to fitness professionals, you will realize that most of the content on the sites revolves around the owners. With so much to read on the internet, the only way you can hope to grab attention is by making the content on your website compelling. You can make that happen by focusing the content on your customers and talking about them rather than about yourself. When you go about building your website look out for the words “me”, “we” and “us” and keep their usage as low as possible. Instead, use words like “you”, “yourself” and “your” that shift focus towards the customer. Even if you spend a lot of money getting your sire up and running, it means nothing to the visitors on your site. Every visitor asks the question “What’s in it for me?”. If your site is able to provide the answer, your visitors will stick and your internet fitness marketing plan will be a success.
Keep in mind that you are addressing one visitor at a time although you will have multiple people reading your site at the same time. So try to personalize the website as far as possible to get your visitor interested. The idea is to get your visitors’ attention before they get interested in you. Your visitor probably has a fitness related problem which is why they are looking at your site. Show them you care and that you have the power to solve their problem. By following this internet fitness marketing strategy you will come across as a friend and less like a business that is out to sell it itself. It will make your visitors trust you and believe in your advice.
Another useful tip is to capture the contact details of visitors who visit your site but don’t actually buy anything. You can use this data to get in touch with then and try and build a relation ship with them. If you are persistent and patient, eventually many of these people will get converted into customers. Approach a good internet fitness marketing consultant who will be able to help you get hold of those people who visited your site but did not buy anything the first time.
