A majority of personal trainers believe their business will grow through referrals and word-of-mouth publicity. These represent a part of the equation. A systematic approach is needed for all trainers. You need to have a continuous pipeline of prospective clients. In addition you need the clients to pursue you rather than the reverse.
In order to market yourself as a trainer, you must establish the right credentials. Publicize your subject matter expertise by writing for fitness magazines, newspaper columns, newsletters and online articles. Once you’ve built up a substantial portfolio of articles you can actually publish them as a self-help book. When you promote your book, you will market yourself as an expert too.
Another effective personal trainer marketing strategy is to leverage your expertise and use it for public speaking. Get in touch with clubs and other local bodies and offer to talk for say 20 minutes on a particular fitness related topic at one of their meetings. Be prepared – most clubs and associations don’t pay you for speaking but you will find that it is worth the effort. The audience will think of you as an expert and will try to get your advice on their fitness problems. Scout for opportunities that allow you to appear on television or radio shows as a fitness expert. This will do wonders in establishing your credentials as an expert.
Sending mailers is a traditional idea but add a twist to it. Zero in on an up market locality and send out the mailers just to the residents of that area along with an offer of a free consultation. You will automatically receive a response from only those who are interested.
All of these personal trainer marketing tips have one idea in common. You need to set yourself up as someone who’s ‘exciting’ enough to be pursued for your services.
