Although there can be several fitness business models possible, here are two of the most innovative and exciting ones.
The first fitness business model is built on the premise of providing one-to-one personal fitness training and nutrition consultation to every client with every visit. Most gyms do not offer personalized training. Some gyms offer personalized services as membership add-ons or charge you for them on an hourly basis. This fitness business model is about serving up an affordable package of personalized fitness services that were once only available to the rich and famous and repackaging them to reach out to a wider audience.
The second fitness business model is both innovative and cost-effective. This involves setting up 24 hours fitness clubs of about 4000 square feet area or even smaller. Some of the express variety could be accommodated in about 1200 square feet. If you are wondering how that is possible, here is the secret.
Such fitness clubs would have plenty of strength and cardio machines but limited locker room facilities. They would also leave out the frills like group exercise, child-care areas and juice bars.
This fitness business model is perfect for those who have very limited time to work out and at the same time do not want to spend a lot on keeping fit. It’s the ideal formula for a huge part of the American population that’s busy with career and family obligations, and prefers to work out quickly and close to home.
Being 24X7 means that customers can come and go at their convenience. Secondly, a no frills, basic workout area is less intimidating for a huge number of people. People who started work on this model have been so successful that they have opened up franchises. The franchisees pay a royalty and the main fitness club in turn supports them through training and real estate advice. In fact, many of the franchisees are former members of the fitness clubs.
The central thought behind this model is to reach out to customers by making fitness convenient for them. The second feature is not letting the customer get harassed. Since most gyms push their additional products to customers, many a time customers feel pushed to buy items they would not have bought in the first place. This particular fitness business model gets rid of this completely through its no add-ons approach.
Find out about more of such fitness business models at http://www.therapynewsletter.com/index.html.
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