Two Minute Tips to Grow Your Practice (20 of Them)

It’s the day before the 2012 Private Practice Summit, and I am just about to go on stage in front of a packed house of private practice owners, ready to share my biggest breakthrough strategies on marketing, hiring and practice management.

The buzz is unbelievable.

One thing I hear over and over again is “I don’t have time to do this”. I get it, I know how it feels. That’s why I’d like to give you several two minute tips on how to grow your practice. Not five, six or ten tips, but twenty of them.

If you commit to implementing just ONE of these tips each day, you’ll see an avalanche of growth in your practice in a few weeks.

  • Ask a patient to put in a good word for you with the referring physician
  • Ask the patient “Do you know of any friends or family members who might need physical therapy?”
  • Write and mail a hand written thank you greeting card to the referring physician
  • Call a patient and say “Just checking in to see how you are doing”. Voicemail is ok.
  • Customize your newsletter with a photo or something that gets the patients to get to know you personally
  • Identify a place in your community where you can do a presentation about injury prevention / benefits of exercise
  • Feature a physician in your newsletter using the ‘physician profiling principle’
  • Show appreciation for a staff member by saying “You are doing a great job and I appreciate your work”
  • Pick a date for a ‘patient appreciation day’ and identify a patient guestlist, possibly a couple of physicians to present
  • Call a local newspaper and say “I’d like to contribute a regular column to your newspaper” (You don’t want one-off articles – you want a column)
  • Identify a way to simplify or delegate something you are already doing
  • Refer a patient to another business if it’s a good fit
  • Call that business and say “I referred ____. If there’s ever a need for physical therapy for one of your clients, please think of me”
  • Create an excel file of doctors you want to get referrals from
  • Identify the top two sources of your referrals this month, and nurture and grow those sources
  • Identify the two major referral sources that have dried up, and reactivate those referral sources
  • Email discharged patients and offer them an incentive to come back in
  • Ask a patient to text your mobile keyword to 77453 (so you can get their cellphone number in your database)
  • Teach a staff member a better way to do something they are already doing or ask them how they can do the same.
  • Pick a date and time for a ‘rapid fire weekly meeting’ with an agenda you define, and just two minutes for each staff member to chime in. For example “How can we make patients more punctual with their appointments?”. Great ideas emerge when creativity is inspired and voices are heard.
Ok, back to the Private Practice Summit. I can’t tell you how many emails we’ve got from the excited attendees, the buzz for this event has exceeded our expectations. That’s exactly why this is going to be yet another life changing event for everyone who’s in Vegas right now.

If you can’t make it, don’t worry. I’m conducting two small workshops in

- Dallas on November 17
- Orlando on January 25

I’ll send you the registration information shortly. Save the dates.

The stage is waiting. Wish you could have made it. Hopefully next time.

4 Comments

  • Spence says:

    Going through the lists made me realize that little things do matter in the grand scheme of things. They take little effort but they bring in huge results. I'll surely try to do these 20 things and I'll let you know where they get me.

    Thanks for always coming up with fresh ideas on growing private practices. Hopefully, I would be able to attend one of your events next year.

  • Ty Black says:

    I agree with Spence and it got me wondering why I have not thought about doing these things before. Sure, some of them I have done because good manners dictate it but I was not doing it consistently. Henceforth, I will do them with gusto and in a more structured manner to make sure I stay on top of whatever changes the industry would have.

    I have read you blog about ACOs and it gave me bit of apprehension on how I would position myself. I wish I could have attended the summit in Vegas. Please let us know if you have any recordings from the event.

  • Nitin,
    Excellent post! There are some very important gems in here.
    I especially find the followup after a referral is very valuable. I've done it in the past and need to do it more. It's a great "excuse" to talk with other providers, therapists, trainers, yoga teachers, bike shops, etc

  • I am a therapist and I found much great info about grow my practice. These tips can truly help me to flourish my business. Keep posting and hope to see your next update soon.

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