My wife and I are members of a Massage Envy in our community, and they’ve been distributing a newsletter for the longest time. One of the receptionists at this location; Joanna, was the one calling us to remind us of our upcoming appointments. I remember her as being courteous and professional, and she went out of her way to greet us as soon as we walked in for our massage.
Joanna decided to leave Massage Envy to pursue other priorities, and I learned about this in their monthly newsletter. I took a closer look at the newsletter and noticed they have a simple formula at work.
I have done the analysis for you, and have identified the FOUR critical components of the newsletter that you can apply in your practice right away. This is an excellent, one page newsletter built on FOUR elements:
- The BIG Message
- Spotlighting (patient, physician, staff)
- Event Highlighting
If you liked the video above, I am conducting a much more detailed webinar on “How To Add an Additional $40,000 in Annual Revenue Using Newsletter Marketing” in which I discuss the important of clinical, authority and bonding content in great detail. Consider this training to be a lot more advanced than the video above.
As a member of Therapy Newsletter, our team take the entire load of writing, editing and distributing the newsletter off your shoulders, allowing you to focus on the things you do best – treat patients and grow your practice. Our customer support is the best in the industry, which is the reason why we have over 1400 clients in seven countries across the world. Click here to start your membership, You are fully protected by our 30 day, no obligations money back guarantee offer – so you have nothing to lose.