Let Nitin Chhoda PT, DPT teach you the best physical therapy business and physical therapy marketing tactics for physical therapy management success. Discover insider secrets on marketing your physical therapy business, improving physical therapy documentation, physical therapy software, physical therapy billing, physical therapy coding, physical therapy tools and physical therapy website marketing » strategies for marketing fitness

How Important Is Marketing In The Development Of Physical Therapy Careers?

admin — Mon, 23 Mar 2009 11:40:32 +0000

Physical therapy marketing is a vital part of a successful physical therapy career. If you made the decision to become a physical therapist, you love what you do and want to reach out to as many patients as possible. However, when you first start out, how do you get customers to your clinic? To make your physical therapy career really take off, how do you tell others about your services? These questions are why marketing is important in developing a physical therapists’ career.

Marketing physical therapy means not only attracting clients, but also making sure that they stay. Physical therapy marketing is also essential in attracting new clients. If you are unsure of how to market your practice, hire a physical therapy marketing company to help.

When meeting with doctors, take time to convince them that you are experienced in what you do. Doctors are often asked by their patients to recommend a physical therapist, so take advantage of this physical therapy marketing opportunity and ask these doctors for referrals. Market yourself by demonstrating your techniques to doctors so that they have more faith in you. A physical therapy career demands that you utilize every given opportunity to market yourself.

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5 Key Fitness Business Telemarketing Methods

Nitin — Fri, 13 Feb 2009 11:20:12 +0000

It’s a cardinal rule…

To promote your business, you want to reach you to your target audience. Direct mail is expensive, email can be ignored and faxes can be shredded. A phone call, on the other hand, is the closest to actual human interaction.

But here’s the problem. People hate telemarketers. Everyone has endured the pestering phone calls and spam emails soliciting a business and/or service.

In the 21st century, the word telemarketer should be replaced by ‘infomarketer’.

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Popular Strategies For Promoting A Physical Therapy Practice

Nitin — Thu, 12 Feb 2009 15:15:36 +0000

If your physical therapy business does not have enough patients, you need to take a closer look at the business as a private practice owner. Most physical therapy practice owners need to do a much better job at marketing their private practice.

What can be done to improve the flow of patients?

Since word of mouth travels quickly, it is recommended the physical therapy practice business owners spread the word by cross promoting with other businesses and seeking referrals from existing clients. Most likely the contacts know at least one person who need physical therapy and will recommend your services. Friends and family could prove to be good resources to help you get the word out.

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Get Old Personal Training and Physical Therapy Clients Back

Nitin — Mon, 02 Feb 2009 14:47:16 +0000

One of your biggest business assets is your list of contacts, specifically old customers. Utilizing an list of discharged patients is the fastest way to improve the profitability of a physical therapy private practice.

Pick up the phone and start calling all your old customers. Don’t just call with the intention of selling personal training and marketing your physical therapy clinic, call with the intention of spending 2-3 meaningful, personal and interactive minutes with them.

Tell them about your business, your new services, and ask them to come back, or refer someone they know. These are the best individuals to talk to, because they know you and have worked with you in the past.

It’s time to get the old personal training clients and physical therapy patients back.

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Real World Fitness and Physical Therapy Marketing

Nitin — Mon, 02 Feb 2009 14:41:58 +0000

Technology helps bridge the gap between an impersonal web based environment and a highly personal, interactive, human, face to face medium.

The technology bridge is online video.

If you don’t have one already, go buy a digital camera that can also record video. Most cost under $100.

Start a blog and post a video message once a week. Get video testimonials from your patients and clients and post them for everyone to see. Online video allows your prospects to see who you are and identify with you. Besides, it will help you set yourself apart from your competitors.

The key to win the search engine battles in fitness and physical therapy is to stay one step ahead of your competitor, to do something that no one else has thought of, or bothered to do.

My predication is that online video websites will rank higher in search engines and such websites will do better than traditional text based websites within 12 months. A regular collection of instructional videos is the fastest way for you to differentiate your personal training business.

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More On Viral Fitness and Physical Therapy Marketing

Nitin — Tue, 27 Jan 2009 15:49:00 +0000

Thanks for your feedback on the viral fitness marketing article on Sunday.

Some suggestions – make sure your product is viral in nature; it should be beneficial, innovative, likable and easy to pass around. The ideal product should be one that users like, and one that benefits your bottom line. Most importantly, it should create a sense of value.

It’s not easy to strike that balance, but here’s a guideline.

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One Of The Better Fitness Business Tips

Nitin — Tue, 27 Jan 2009 11:53:28 +0000

If there was a single strategy that worked to build a fitness, and physical therapy business, everyone would be doing it.

A fitness business is not just about bringing in the client and making the sale, it’s about maximizing the income from one patient or one client.

In a physical therapy private practice, or a personal training business, the initial sale is just the beginning.

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Differentiate Your Personal Training Business

Nitin — Mon, 26 Jan 2009 15:15:20 +0000

If you try and become everything to everybody, you will end up becoming nothing to most people.

When you walk into a McDonald’s, you don’t expect too much in terms of ambiance and customer service. It’s a generic, run of the mill place. Your personal training business CANNOT afford to be the same way.

Back to McDonalds – you probably hesitate to spend more than a few dollars on a meal.

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Viral Fitness Marketing

Nitin — Sun, 25 Jan 2009 15:42:43 +0000

What is the definition of the word ‘viral’?

Viral Fitness Marketing

It’s an idea that spreads rapidly, improves awareness about your market and opens up new doors on emotional and social enlightenment.

Marketers are obsessed with free media, and, as is often the case, we blow it in our rush to get our share. We create content that is hampered or selfish or boring. Or we create something completely viral that doesn’t do any marketing at all.”

If you haven’t read his book on viral marketing, you should. Download it for free here.

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Ultimate Fitness Marketing Strategy

Nitin — Sun, 25 Jan 2009 14:34:54 +0000

Here is the only fitness marketing tip you will ever need.

Define yourself as a human being with your own real world stories, and seek referrals from existing clients.

We have busy lives, all of us. In the age of the advertising and the internet, its easy for clients to forget about you after discharge / the end of training sessions.

The best way to stay in your clients mind is to set yourself apart from the beginning. Fitness marketing involves setting yourself apart as a human being and an expert.

Tell them real world stories about you, your struggles and your success. Make sure they identify with you at some level; social, spiritual, emotional or intellectual. This is real world fitness and physical therapy marketing which is far more effective than conventional methods.

Be friendly, polite, sympathetic and most important of all, show you care for their well being, even if they go somewhere else.

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