Tag Archives: strategies for marketing fitness

How Important Is Marketing In The Development Of Physical Therapy Careers?

Posted on 23. Mar, 2009 by admin.

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Physical therapy marketing is a vital part of a successful physical therapy career. If you made the decision to become a physical therapist, you love what you do and want to reach out to as many patients as possible. However, when you first start out, how do you get customers to your clinic? To make [...]

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5 Key Fitness Business Telemarketing Methods

Posted on 13. Feb, 2009 by Nitin.

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It’s a cardinal rule… To promote your business, you want to reach you to your target audience. Direct mail is expensive, email can be ignored and faxes can be shredded. A phone call, on the other hand, is the closest to actual human interaction. But here’s the problem. People hate telemarketers. Everyone has endured the [...]

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Popular Strategies For Promoting A Physical Therapy Practice

Posted on 12. Feb, 2009 by Nitin.

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If your physical therapy business does not have enough patients, you need to take a closer look at the business as a private practice owner. Most physical therapy practice owners need to do a much better job at marketing their private practice. What can be done to improve the flow of patients? Since word of [...]

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Get Old Personal Training and Physical Therapy Clients Back

Posted on 02. Feb, 2009 by Nitin.

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One of your biggest business assets is your list of contacts, specifically old customers.  Utilizing an list of discharged patients is the fastest way to improve the profitability of a physical therapy private practice. Pick up the phone and start calling all your old customers. Don’t just call with the intention of selling personal training [...]

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Real World Fitness and Physical Therapy Marketing

Posted on 02. Feb, 2009 by Nitin.

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Technology helps bridge the gap between an impersonal web based environment and a highly personal, interactive, human, face to face medium. The technology bridge is online video. If you don’t have one already, go buy a digital camera that can also record video. Most cost under $100. Start a blog and post a video message [...]

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More On Viral Fitness and Physical Therapy Marketing

Posted on 27. Jan, 2009 by Nitin.

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Thanks for your feedback on the viral fitness marketing article on Sunday. Some suggestions – make sure your product is viral in nature; it should be beneficial, innovative, likable and easy to pass around. The ideal product should be one that users like, and one that benefits your bottom line. Most importantly, it should create [...]

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One Of The Better Fitness Business Tips

Posted on 27. Jan, 2009 by Nitin.

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If there was a single strategy that worked to build a fitness, and physical therapy business, everyone would be doing it. A fitness business is not just about bringing in the client and making the sale, it’s about maximizing the income from one patient or one client. In a physical therapy private practice, or a [...]

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Differentiate Your Personal Training Business

Posted on 26. Jan, 2009 by Nitin.

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If you try and become everything to everybody, you will end up becoming nothing to most people. When you walk into a McDonald’s, you don’t expect too much in terms of ambiance and customer service. It’s a generic, run of the mill place. Your personal training business CANNOT afford to be the same way. Back [...]

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Viral Fitness Marketing

Posted on 25. Jan, 2009 by Nitin.

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What is the definition of the word ‘viral’? It’s an idea that spreads rapidly, improves awareness about your market and opens up new doors on emotional and social enlightenment. Marketers are obsessed with free media, and, as is often the case, we blow it in our rush to get our share. We create content that [...]

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Ultimate Fitness Marketing Strategy

Posted on 25. Jan, 2009 by Nitin.

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Here is the only fitness marketing tip you will ever need. Define yourself as a human being with your own real world stories, and seek referrals from existing clients. We have busy lives, all of us. In the age of the advertising and the internet, its easy for clients to forget about you after discharge [...]

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