Let Nitin Chhoda PT, DPT teach you the best physical therapy business and physical therapy marketing tactics for physical therapy management success. Discover insider secrets on marketing your physical therapy business, improving physical therapy documentation, physical therapy software, physical therapy billing, physical therapy coding, physical therapy tools and physical therapy website marketing » physical therapy website

Best Websites For Private Practice Owners (TIME SENSITIVE)

Nitin — Fri, 12 Nov 2010 06:31:42 +0000

If you want a clean looking, search engine optimized website that attracts visitors and converts them to patients, then grab one of the 10 spots available now.

Instant Private Practice site, the solution I recommend is now open and accepting orders for a handful of private practice owners.

http://www.instantprivatepracticesite.com <——- This is where you can get your website made, if there are any spots left..

This won’t last long. For a fraction of the price you’d pay other providers, you get done-for-you content, emotional triggers built in, a 6 month money back guarantee, complete control to add, edit content and a 5-6 business day turnaround time..

Their testimonials speak for themselves.

http://www.instantprivatepracticesite.com <—— They can also provide you with custom solutions and manage your existing website as well..

Questions? Email them at support@instantprivatepracticesite.com or call them at (800)577-6322 today. Shingo and his team are standing by to take your order and answer any questions…

http://www.instantprivatepracticesite.com

(you may need to copy paste the link above in your browser)

If you need a website, this is the best solution. Period.

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Anatomy Of A Perfect Website

Nitin — Wed, 10 Nov 2010 20:56:28 +0000

What does it take to have the PERFECT website for your practice?

Today’s digital media environment is being dictated by consumers.

Consumers have less patience than ever before. Without an understanding of the emotional triggers, the factors that drive them to visit your website, most websites, including the best designed ones (especially those with an encyclopedia of information) are bound to get lost in the sea of the internet.

The 30 Second Formula – Do or Die For Your Website

You have less than 30 seconds to get a patient’s attention when they visit your website.

They will be gone forever if:

They get confused
They are overwhelmed with information
They are not given a clear ‘call to action’

“According to a recent survey, 64% of consumers make a buying decision based on their initial digital experience with a brand….”

2009 Survey, Razorfish Digital Media Experience

Imagine if a patient comes to your site and sees:

A simple, clean interface
Short, concise, easy to understand information
A precise ‘call to action’ (do this, get that – enter your name and email address, get a free report)

The BIG Solution – A WordPress Website

The world’s simplest website platform is called ‘WordPress” and if you own a website, make sure it is ‘wordpress based’. This should give you a username and password that enables YOU to change ANY page at ANY time. WordPress blogs can be easily optimized for the search engines, allowing you to rank quickly in the search engines for keywords like “physical therapy (your town name)”

Let’s face it. We DON’T have the time to get bogged down with the techy stuff. As busy private practice owners and clinicians, we want the content pre-written, the ability to edit all content, add an unlimited number of pages…something that works RIGHT OUT OF THE GATE.

Is Your Website REALLY WORKING For Your Practice?

If your website is set up to DO WHAT IT’S SUPPOSED TO to drive more patients to your practice, you must:

1. Give patients the option to download, print and complete relevant forms, so that they bring these in before the initial evaluation. This saves you time and money
2. Display your address and contact information on EVERY PAGE.
3. Display a clear call to action with an “email stimulator” box on the main page
4. Demonstrate video, audio and written testimonials from patients, endorsements from other referral sources
5. Include an ‘integrated blog’ function where you can post regular updates for patients and website visitors
6. Provide visitors with useful information on what is physical therapy, where does pain come from, healthy lifestyle tips etc.

Here’s the BIG ANNOUNCEMENT

Now, I have received HUNDREDS of emails from readers asking me the same question.

Who do I use to create websites and which provider do I recommend?

Until now, I have never discussed this because this team has been very busy with my projects and other clients that they have.

But once again, I scored for my readers.

“I wrote ALL the content necessary to transform your website into a sales machine for your practice (with embedded emotional triggers) and convinced my website design team to offer their design services, with my integrated content to you. If you need a website, then this is the best solution for you. Period.”
They will be taking on 10 new clients on this Friday, November 12th starting 12 noon EST.

Not only that, I twisted their arm, so they offer you an INCREDIBLE DEAL whether you want to build a new website or simply switch your existing site over to them. Let’s just say you will be astonished with the pricing model.

And if that wasn’t enough, I asked them to offer an UNCONDITIONAL 6 month money back guarantee on their service.

Yes, that’s right. A 6 month money back guarantee. If you are not happy with the design, content and customer support for any reason in the next 6 months, send them an email and they will give you a 100% refund. This is unheard off in the industry.
“There is not a single website provider who can make such a claim..”
The reason these website providers can, is that they are completely confident in their ability to exceed your expectations. In addition, I have specifically requested them to take care of my readers..

There is a caveat though.

Not everyone will be able to sign up. Some will be left out. We only have a limited number of spots since the service will be closed down after 10 orders come in, since the team will give 100% of their attention to these 10 clients.

This is the BIG OPPORTUNITY for you to transform the way you market your practice online.

If you already have a website, this design team can still help you with a customized solution using our proprietary techniques. As I mentioned, these designers are perfectionists, and they only take on 10 projects at a given time. Therefore, this offer is only available to the the first 10 clients that sign up… To secure one of the limited spots, come back to this website to place your order this Friday, November 12th at 12 noon EST.

That’s it for now. Come back to this website on Friday at 12 noon EST to witness the ONLY done-for-you website service for physical therapists, precisely engineered with embedded call-to-actions and emotional triggers, designed to drive more patients to your clinic.

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Physical Therapy Website Secrets

Nitin — Sun, 31 Oct 2010 07:05:17 +0000

A few weeks ago, I spoke with one of my coaching clients Dana Rushinski, a physical therapist from Brisbane, Australia who knew NOTHING about physical therapy websites. With a few simple tips, she was able to TRANSFORM her website performance from a measly 357 visitors a month to 1498 visitors a month within 4 weeks.

But that’s not the impressive part.

Learn exactly what she did to build her physical therapy website.

She now collects 10-12 prospect emails a day (I’ll explain how with a special article) and gets 2 NEW PATIENTS A WEEK from her website.

All this with just a few tweaks and NO technical knowledge.

This article is part of a special 3 part series where I reveal no-nonsense strategies to BOOST your online marketing. I cover the 7 KEY mistakes made by private practice owners, when it comes to online marketing.

Mistake #1 – Overloading Patients With TOO MUCH INFORMATION

Mistake #2 – Inability To Objectively Measure Website Traffic and Conversions

Mistake #3 – Absence of a “Prospect Stimulator”

Mistake #4 – Emphasis on Credentials Instead of Benefits

Mistake #5 – Lack Of Search Engine Optimization

Mistake #6 – Picking The Same-old Boring Website Providers or Pinching Pennies With Website Creation

Mistake #7 – Failing To Understand The Business Metrics and The Return On Investment With Website Leads

I teach you more about how to build your physical therapy website here.

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Control The Patient’s Web Experience

Nitin — Sat, 05 Jun 2010 02:59:55 +0000

How is your website currently structured?

Does it control the experience of the user?

It’s an important question, considering that everyone and their pet is online these days.

If someone were to visit your website, would they:

a) See an attention grabbing headline?
b) Want to provide you with my name and email address and other contact information?
c) Want to schedule an appointment with your clinic?

Or would they:

a) Get tons of information
b) Lack a clearly defined goal (sign up for our free book, schedule your free appointment etc)
c) Leave your website, with the intention to ‘come back later’ (which never happens)

The ideal private practice site controls the experience of the visitor, transforming them from visitor to prospect, and then prospect to patient.

The visitor is not allowed to ‘sway’ away from the “most wanted response”.

Online behavior is predictable – companies like Google and MSN have spent billions of dollars testing ‘eyeball movements’, ‘click tracking’, ‘heatmaps’ and have discovered that it takes a few seconds before a visitor becomes
‘hooked’…

or is lost forever.

This is called ‘web analytics’. Wikipedia defines it as “Web analytics is the measurement, collection, analysis and reporting of internet data for purposes of understanding and optimizing web usage”. Google, now a $100 billion dollar company is an expert at providing visitors with exactly what they want.

Does your website provide visitors with exactly what they want?

The truth is, our mental models of website development are WRONG. Our websites are an unrecognizable mix of information, self-promotion and represent a navigational nightmare for the average user.

Unfortunately, if your webmaster does not know what he is doing, it will result in lost patients, potentially tens of thousands of dollars in lost revenue over the lifetime of your practice.

Getting your users to take the “most wanted action” on your website is a science, a result of years of testing, NOT a game of chance.

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Top 10 Instant Private Practice Website Design Strategies

Nitin — Mon, 31 May 2010 22:49:25 +0000

Let’s face it, we don’t have time to mess with websites, or interact with web designers.

You can’t ignore the fact that a website that looks terrible or has a poor layout will hurt your practice no matter how high it ranks in the search engines.

I’ve been testing and tweaking my own websites for several years now and have CRACKED THE CODE.

The truth is, you have a maximum of 5, maybe 6 seconds before your visitor forms an opinion.

You HAVE to provide your visitor with the right information immediately.The good news is, it’s a lot easier than you think.

Which is why I wrote the top 10 strategies to boost your response from your website

a) Identify the main focus of your site. Is it to collect a list of prospects and patients, or is it to get patients to make appointments? Your website should have a clearly defined goal, preferably lead generation. Everything else, including resumes about your staff, equipment in your clinic and libraries filled with information only detract from your main focus. Most websites that I review lack a main focus. They are a mish mash of lots of different things blended together.

b) Give them what they want. Always provide the patients with the information they immediately want – How To Relieve Pain. Every website should have a section on “How To Relieve Pain”

c) Include “Prospect Stimulators” in your website marketing. Provide visitors with a valuable tool (a downloadable e-book, audio interview or a video) that gives them practical information they can use right away.

d) Make it easy for visitors to give you their contact information. Include the ‘sign up’ box for your prospect stimulator on the top right hand side of each page. To be perfectly honest, if you’re not building an email list of local prospects, patients, media contacts, local businesses and potential referral sources and actively emailing them high quality, practical information, you are leaving a lot of money on the table and holding yourself back from achieving optimum success. You MUST build your own list and cultivate it.

e) Always have a strong, confident, benefit driven headline on each page, one that resonates with the needs of your patients. A sample headline is “All You Ever Needed To Know About Pain. The Complete Pain Relief Solution. Period.” I see a lot of practices wasting this space just announcing the name of their clinic.

f) Make it easy for them to contact you. Provide your contact information (phone number on the top right hand side of each page, close to the top margin. As simple as this sounds, ask yourself – is it easy to find your phone number on every page of your website.

g) Promote a FREE evaluation / consultation where you invite patients to come into your clinic. This does NOT have to be an objective evaluation, but a simple medical history followed by an explanation about the possible benefits of physical therapy.

j) Leveraging video. Put up a video of yourself explaining the benefits of physical therapy. All the marketing in the world means nothing if you can’t convert that website visitor into a patient. You HAVE to get good at creating videos and putting them up on your website, and work closely with a web designer who can assist you with making your website more interactive.

k) Integration of social media like Facebook. Link your Facebook profile to your website and mention your website in your Facebook wall posts, to drive traffic to and fro between your site and Facebook.

l) Use a template that works. The fastest, easiest and most direct way to a successful website is modeling a formula that works. Don’t try to create a custom website and recreate the wheel.

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How Do Visitors Respond To Your Website?

Nitin — Wed, 26 Aug 2009 04:00:55 +0000

If your website is not tracking how many visitors you get, what they are doing on your site (yes, its possible to gather this information, even capture their mouse movements for analysis and testing!), estimating their gender, preferences and behavior, then you are leaving a lot of data on the table.

A website is like a billboard, and the audience is the entire world, or in your case, local patients.

So what is website tracking?

Tracking involves the science of analyzing your website traffic, listening to the customer by observing behavior and improving your site.

Google provides an outstanding, free analytical tool called ‘Google Analytics’.

It’s cutting edge, almost scary.

It can be implemented instantly, and provides you with information such as:
-    The number of visitors to your site each day, time of visit, navigation path through your site
-    Who referred the visitors, how they found your site
-    ‘Goal tracking’ – what percentage of visitors clicked through to your contact page
-    At which page did a majority of visitors ‘exit’ the site (your weakest link)
-    Amount of time spent by visitors on individual pages and number of pages viewed
-    Ratio of new visits vs. visits from repeat individuals
-    Historical data, trend analysis and page to page / website comparison
-    Comparison of the performance of your emails, ad performance
-    Industry wide benchmarking, ecommerce analysis and much more.

This will give you a clear idea of what visitors are expecting from your product or service, and will allow you to focus more on pages that work, and modify pages that don’t.

Too many therapists waste time, money and resources on what they think instead of focusing on what they need. Ask yourself “How can I make this easier for my customers, and help them make sense of this information?”

When you capture this information, you will know instantly:

Which pages your visitors are spending more time on
How they find you.
What they are interested in
How to give them the content they want
How to get them to take the most wanted action: CONTACT YOU FOR AN APPOINTMENT

Your website can now become your most powerful marketing tool. It’s your window to the world, so put your best content forward and track visitor behavior. The results will open new doors of communication with your patients.

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Key Components For Success in a Physical Therapy Business

admin — Sat, 28 Mar 2009 10:00:00 +0000

Most physical therapy clinic owners are physical therapy professionals who are passionate about their practices. When they decided to set up their own physical therapy business, the practitioners mentally prepared for working long hours, juggling priorities, taking responsibility for successes and failures, placing hard earned finances at risk and keeping ahead of the competition.

Physical therapists very rarely think of their practice as a physical therapy business. They usually lack the background or training in business skills.

Although business success is related to personal and professional characteristics, experience and skills are just as important. All physical therapy clinic owners need to start with a focused purpose for running their physical therapy business.

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Get Patient’s Contact Information From Your Website

Nitin — Tue, 03 Mar 2009 05:55:59 +0000

Is your website working for you or against you? This short video will give you some valuable insights into the capacity (or inability) of your website to generate new patients.

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