I was driving home the other night thinking of a fitness marketing plan, and it was pretty late, close to 1 am. The exit I normally take, which is the best way to get to my town, was backed up with several cars.. I just drove on to take the next exit.. It took a ...…
The new year is here. The world is changing. Are you catching up or getting left behind? If you have not done so already, it’s time to write down your goals for 2009 and beyond. My goals are as follows: - Buy a home, for which my income should be maintained or increased. - Become ...…
Where are you going to be one year from today? The same place you are at right now, or in a new exciting state of being, filled with opportunities? It doesn’t matter if you are a personal trainer marketing your services to clients or a physical therapy private practice, the rules are almost the same. ...…
I played babysitter for a day. When my good friend had to leave for a sudden business trip, he reached out to me to take care of its two kids for the day. Sarah and James are pretty noisy, and each has a voracious appetite.. It’s no surprise that we landed up at McDonald’s to ...…
Package Deals – Silver, Gold And Platinum Packages I had an interesting experience with McDonald’s, which I am about to post…They offer the customer a #1, #2 or #3 with different options of service / products. This can a be very successful strategy for professionals like personal trainers and physical therapists.…
There are always other add-on products or services you can recommend to your patients, similar to the McDonald’s approach of ‘would you like fries with that?’ Ideally, a successful clinic should have more than one source of revenue. Reimbursement from insurance companies should be a part of the revenue stream. The more income sources you ...…
As therapists and fitness professionals, we have been conditioned to treat and heal patients. At the end of the treatment process, the patient is usually grateful and brings a gift or sends a card, which we display in our office. Unfortunately, the relationship usually ends there. To be successful, a clinic must educate and empower ...…
Tracking involves the science of analyzing your website traffic, listening to the customer by observing behavior and improving your site. Google provides an outstanding, free analytical tool called ‘Google Analytics’. Tracking, along with other marketing methods are a part of the growing trends in physical therapy private practice…
Your website must have excellent information that is relevant to patients, and a conversion process that transforms them from website visitors into actual patients and even potential referral sources. Good content begins with an overview of information that is relevant to the patient, and appears precise and reader-friendly. Adhere to your area of expertise and ...…
You have to find ways to stay in the minds of your audience. Remember, out of sight is out of mind. Based on my experience, the simplest way to do this is to send an e-mail to patients, physicians and the local media on the first and the third Monday of every month. Why Monday? ...…
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