Thanks to Joe, Sarah Tim, Larry, Beth and everyone for their feedback on the plan. Let’s dive into Day 4. Day 4 It’s time for some serious thinking and ‘trimming the fat’ from your practice today. Take a close look at the list from Day 3, and further refine the list based on the answers ...…
Halloween last week was a lot of fun… My wife and I made sure our front door and lawn looked as scary as possible, to attract the maximum number of kids! We had loads of chocolate (which I was ordered not to touch) and Ritika was smiling all the way through the evening as she ...…
It’s not a secret. The backbone of any physical therapy practice is the development of referral relationships. Cultivating such relationships with patients is the key to physical therapy private practice success. Personal contact with patient referral sources, the patient community and insurance companies is the most powerful way to boost your credibility as a provider ...…
Nitin C: Today, I have the privilege of interviewing Donald Tepper, the editor of PT magazine. Don, today’s talk is about how a physical therapist in private practice can market himself or herself better. There are a lot of techniques out there on how we can get the word out to physicians and patients about ...…
NITIN CHHODA: Hi everyone. My name is Nitin Chhoda from Nitin360.com, one of the premier physical therapy marketing blogs in the world. I have with me one of the premier fitness instructors in the United States. His name is Donovan Owens. NITIN CHHODA: Donovan has a pretty interesting system to get referrals by using your ...…
NITIN CHHODA: Today, I am interviewing one of the pioneers of online marketing, David Frey. David, what suggestions do you have for any physical therapists or health professionals who have their own blog? How would they start monetizing a blog? DAVID FREY: The number one way to monetize a physical therapy blog is to actually ...…
If your website is not tracking how many visitors you get, what they are doing on your site (yes, its possible to gather this information, even capture their mouse movements for analysis and testing!), estimating their gender, preferences and behavior, then you are leaving a lot of data on the table. A website is like ...…
Kareem Samhouri is a pioneer in physical therapy marketing and is a PT in Philadelphia, owner of Global Fitness, LLC. I caught up with him for an interview on physical therapy private practice marketing, and he had a ton of outstanding ideas. I started by asking him about the importance of referring patients away from ...…
The secret word in physical therapy marketing begins with a ‘C’. It’s called Community. Fostering a relationship with your local community, even if you are new in town, is simple. … with the right process. If you already have connections, it’s even easier – all you do is focus on the low hanging fruit and ...…
At a recent marketing conference in Connecticut, I caught up a good friend, Geo Derice. Geo is a marketing expert based in NY and I asked him “How can physical therapists identify with patients better, and stimulate more referrals?”. Geo had a detailed response, and it is simple, yet very revealing.…
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