Tag Archives: Grow Your Private Practice

The Elevator Pitch

Posted on 31. Aug, 2010 by Nitin.

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Can you describe your services, in 20 seconds or less, to an individual in an elevator? Can you do it in such a way that the individual now WANTS to come to your clinic? I think you will find this 10 minute video very instructive, since it will teach you how to stand apart from [...]

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Repetition + Request = Referrals

Posted on 23. Aug, 2010 by Nitin.

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If you want to know how to get patients to refer, then the video below should be very helpful. Getting an individual to refer is a multi-step process. It doesn’t happen ‘by chance’, it takes some planning and preparation. It requires patient conditioning. The mistake most private practice owners make is to expect patients to [...]

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The ONLY 3 Ways To INCREASE Revenue In Your Practice

Posted on 17. Jun, 2010 by Nitin.

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I’m in Las Vegas with my mastermind group and we just finished another 2 days of intense masterminding, uncovering new ways to grow and automate our private practices. We talked about several things, and discovered that there was ONE thing that was holding us back in our private practices in the early years, before we [...]

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The CELEBRITY Physical Therapist

Posted on 27. Apr, 2010 by Nitin.

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Is it possible to convince your patients about your expertise and ‘‘preframe” them even before they step into your practice? Is it possible to convince doctors that you are THE authority even before you pick up the phone and call them? Here’s an example of ‘preframing’ versus ‘cold calling’ a doctor’s office. Cold Calling Hello, [...]

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Top 10 Downtime Tips For Private Practices

Posted on 08. Feb, 2010 by Nitin.

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It happens all the time – A patient cancels or reschedules at the last minute. The therapist now has a large block of free time. For a clinic owner, this represents a negative return on investment. In reality, this time can be used very productively, especially if the therapist has a clear directive on how [...]

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Physician Profiling Principle

Posted on 21. Jan, 2010 by Nitin.

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I get asked a lot of questions about the physician profiling principle that I revealed to my inner clients of Therapy Newsletter, and am spilling the beans today. Holding nothing back, here is my super-secret “Physician Profiling Principle”, which is an under-the-radar technique to increase referrals and grab the attention of referral sources. It is [...]

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Referral Ignition – Part 1

Posted on 14. Jan, 2010 by Nitin.

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We know the importance of building a strong relationship with patients and referral sources, but how do we go about building a system that is seamless and automatic? The entire process of building a brand can be broken down 3 steps. STEP 1 Educate a stranger (in need of therapy) about the benefits of physical [...]

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The $12,000 Bagel

Posted on 07. Jan, 2010 by Nitin.

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Yesterday was my birthday (and my Ritika’s was 2 days before mine in the same year – we are just 2 days apart so we celebrate the New Year and our birthdays in quick succession). I lucked out because Ritika took me to this gourmet place for breakfast called “Jersey HOT Bagel”. We normally go [...]

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Predictions For Physical Therapy Marketing In 2010

Posted on 29. Dec, 2009 by Nitin.

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Some trends are going to change the way we do business in 2010. As we get ready for the new year, practice that embraces new trends will see an instant surge in income, recognition and influence amongst patients and referral sources. Every private practice has hidden assets, untapped income opportunities and overlooked possibilities that can [...]

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The Real Asset of a Private Practice

Posted on 03. Dec, 2009 by Nitin.

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Do you know what the biggest asset is in your private practice? Is it your list of past patients? Local physicians? The number of testimonials you have? It’s none of the above. The biggest asset of your practice is your RELATIONSHIP with patients and referral sources. Here’s the old school view on relationships: – They [...]

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