I’m writing you sipping a cup of coffee in a lounge at the MGM Grande Hotel in Las Vegas, masterminding with a private group of the most successful, elite group of physical therapists, private practitioners and business owners you will ever meet. The information exchange in this group is not for the faint hearted – ...…
For most physical therapists, marketing is a challenge. We went to physical therapy school to become expert clinicians, not marketers. This makes sense, because primary goal as physical therapists is to be good clinicians and provide outstanding patient care. In the real world, we come face-to-face with glaring deficiencies in our marketing skills. We learn ...…
If you think that your physical therapy degree will allow you to set up a successful private practice and have patients flocking at your door, you may be mistaken. Most physical therapy degree programs do not equip students with the skills required to make their physical therapy practice a success. While it is important to ...…
As a physical therapist, you must establish your position as an expert in the eyes of the patient. Patients must be educated about your services and have faith in your abilities as a physical therapist. Marketing your clinic to patients is essential for the success for your practice. A physical therapy newsletter is the best ...…
There are several ways that software can help in marketing your physical therapy practice. Whichever software you choose there are some basic criteria that the software should meet. Physical therapy software should specifically help by improving referrals. Here are two key ways that software can help you to improve referrals. The first is the software ...…
The most useful type of handouts used in physical therapy are the Home Exercise Program (HEP) handouts. These physical therapy handouts contain exercises or activities that are an extension of the treatment plan. The content of physical therapy handouts should be well-organized, to the point and simple. For example, HEP handouts should be clear about ...…
As a physical therapist it is most important for your patients to have complete faith in your healing abilities. They must be aware of the services that you provide and have a personal connect with you so that they trust you. You can achieve all of this through sending out a regular physical therapy newsletter ...…
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