Tag Archives: physical therapy marketing

Patients – Your Sales Force?

Posted on 09. Sep, 2010 by Nitin.

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Getting patients to refer is going to be one of the BIG topics of discussion at the 2010 Private Practice Summit. With less than 24 hours to go before the event, I thought it best to cover the topic in a little more detail, and also show you a video with some inspiring quotes from [...]

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The Elevator Pitch

Posted on 31. Aug, 2010 by Nitin.

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Can you describe your services, in 20 seconds or less, to an individual in an elevator? Can you do it in such a way that the individual now WANTS to come to your clinic? I think you will find this 10 minute video very instructive, since it will teach you how to stand apart from [...]

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Repetition + Request = Referrals

Posted on 23. Aug, 2010 by Nitin.

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If you want to know how to get patients to refer, then the video below should be very helpful. Getting an individual to refer is a multi-step process. It doesn’t happen ‘by chance’, it takes some planning and preparation. It requires patient conditioning. The mistake most private practice owners make is to expect patients to [...]

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5 Ways To Deal With The 2011 CMS Payment Cuts

Posted on 13. Jul, 2010 by Nitin.

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The APTA released a highlights document for the 2011 Medicare Physician Fee schedule released Friday, June 25 and I studied the 17 page document to bring you this summary. In addition to the projected reductions due to the SGR, CMS also proposes a multiple procedure payment reduction policy (MPPR) that would result in significant reductions [...]

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Top 5 Tips To Become a Celebrity Physical Therapist (time sensitive)

Posted on 12. Jul, 2010 by Nitin.

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I’m about to fly out the door for a meeting with a PT who owns several private practices. (Working on some top secret things with some of the most entrepreneurial PTs in the country. Will fill you in on this one later.) Also, I just got off the phone with my good friend and star [...]

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Google Changes Physical Therapy Business

Posted on 02. Jul, 2010 by Nitin.

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Google has changed the way people use the internet, and it is now changing the way a physical therapy business markets itself. And now, with the advent of Google Local, they are doing it again. Did you know that a well structured Google Local listing can have your private practice website on page one of [...]

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The ONLY 3 Ways To INCREASE Revenue In Your Practice

Posted on 17. Jun, 2010 by Nitin.

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I’m in Las Vegas with my mastermind group and we just finished another 2 days of intense masterminding, uncovering new ways to grow and automate our private practices. We talked about several things, and discovered that there was ONE thing that was holding us back in our private practices in the early years, before we [...]

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Sore Muscles, Water and The 16 Man Syndicate

Posted on 10. Jun, 2010 by Nitin.

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They say if you don’t go nuts once in a while, you go nuts. That’s exactly what me and a group of friends did last week in Canada, when I attended my friend Vince Delmonte’s bachelor party, an unusual but highly entertaining white water rafting trip (I am actually going back to Toronto in 2 [...]

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Top 10 Instant Private Practice Website Design Strategies

Posted on 31. May, 2010 by Nitin.

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Let’s face it, we don’t have time to mess with websites, or interact with web designers. You can’t ignore the fact that a website that looks terrible or has a poor layout will hurt your practice no matter how high it ranks in the search engines. I’ve been testing and tweaking my own websites for [...]

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Medicare Memorial Day

Posted on 17. May, 2010 by Nitin.

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Memorial day weekend is going to be bittersweet. On June 1st, all providers including physicians and physical therapists will see a 21% cut in Medicare reimbursements unless some lawmakers stand in the way. This proposed cut is going to be devastating to providers. If this happens, some doctors will have to drop Medicare patients. The [...]

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