You heard it here first. Get ready for a BIG announcement that will change the way you market your practice, a top secret project that involves some of the most astute physical therapists in the industry, marketing geniuses that can dissect your practice to reveal hidden revenue streams in the span of a few seconds. ...…
I’m writing you sipping a cup of coffee in a lounge at the MGM Grande Hotel in Las Vegas, masterminding with a private group of the most successful, elite group of physical therapists, private practitioners and business owners you will ever meet. The information exchange in this group is not for the faint hearted – ...…
NITIN CHHODA: Hi everyone. My name is Nitin Chhoda from Nitin360.com, one of the premier physical therapy marketing blogs in the world. I have with me one of the premier fitness instructors in the United States. His name is Donovan Owens. NITIN CHHODA: Donovan has a pretty interesting system to get referrals by using your ...…
The right kind of advertising allows you to precisely track a return on investment, cut through the clutter, and identify with patients on an emotional level. Big corporations spent millions of dollars in order to be able to achieve these three goals. Today, patients are exposed to several hundred marketing messages a day. In order ...…
If your goal is to increase revenue in your practice, you should be able to answer this key question: Who spreads the word about your practice? In order for practice to grow, the word about your practice must spread. There are two primary ways in which individuals can find out your practice. The first is ...…
Physical therapy marketing is an important part of a practice. It is just as important as the therapy. The bottom line of any physical therapy practice is to increase patient load and generate more money. Even if you are an excellent therapist, if you don’t market, no one will know how good you are and ...…
The business of physical therapy should be run exactly like the name suggests. A business. Here’s the predicament. We, as physical therapists, are not used nor usually trained in business skills and practices so the tendency is to either delegate the running of the business to somebody else or to ignore it entirely and simply ...…
A variety of physical therapy products can be used to improve patient care and transform the marketing potential of your practice. When planned with precision, a diverse range of physical therapy products improve the patient’s lifestyle and raise the profile of the clinic at the same time. Operating a physical therapy private practice requires attention ...…
Evolution and unpredictability is an important component of success in a private practice. The mindset of a successful private practitioner is one that embraces constant change and chaos. Most managers try and maintain a sense of stability and predictability (stagnation?). This is the best way for a practice to fold. The successful practice grows fast, ...…
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