Tuesday is a day off for me and my wife Ritika, who is also a PT. She went househunting today while I was clearing up stuff in our home office. The apartment is too small for us now, and we are planning on buying a home in Morris County, NJ. She called me at 3 ...…
Physical therapy marketing is an important part of a practice. It is just as important as the therapy. The bottom line of any physical therapy practice is to increase patient load and generate more money. Even if you are an excellent therapist, if you don’t market, no one will know how good you are and ...…
The business of physical therapy should be run exactly like the name suggests. A business. Here’s the predicament. We, as physical therapists, are not used nor usually trained in business skills and practices so the tendency is to either delegate the running of the business to somebody else or to ignore it entirely and simply ...…
As therapists, we have been conditioned to treat and heal patients. At the end of the treatment process, the patient is usually grateful and brings a home made cake, a gift or a handwritten card, which we proudly display in our office. In most cases,the relationship ends at this point; patient discharge. For a savvy ...…
If you want ideas on how to brand your physical therapy private practice, then look no further. In this exclusive interview, physical therapist and fitness professional Dr. Kareem F. Samhouri (affectionately known as “Dr. K”) talks to me about branding and (believe it or not) automating the process of establishing your clinic. Dr. K reveals ...…
This article is a continuation of my previous article on physical therapy membership programs. If a program is to work and become successful, it must be explained correctly to patients. Sit the patient across the table and explain the benefits of your cash-for-therapy program. “Mr. Anderson, let me help you understand the benefits of our ...…
The idea for this article came to me while driving to the gym one day. Many individuals are happy to join a gym, but complain about the monthly membership fee, especially when they skip workouts sometimes (guilty as charged). Interestingly, most individuals stay on, in the hopes that they will ‘use the gym’ soon. As ...…
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