The average physical therapy practice spends hundreds of thousands of dollars a year in marketing and referral generation with doctors and patients. The goal is to advertise continuously to remain visible and develop a base of loyal patients. It’s important to remember that the cost of acquiring a new patient is enormous most physical therapy ...…
NITIN CHHODA: Today, I am interviewing one of the pioneers of online marketing, David Frey. David, what suggestions do you have for any physical therapists or health professionals who have their own blog? How would they start monetizing a blog? DAVID FREY: The number one way to monetize a physical therapy blog is to actually ...…
If your website is not tracking how many visitors you get, what they are doing on your site (yes, its possible to gather this information, even capture their mouse movements for analysis and testing!), estimating their gender, preferences and behavior, then you are leaving a lot of data on the table. A website is like ...…
It’s raining money for practices with automated marketing systems. It’s hard to market your clinic and focus on patients at the same time, which is why many clinics have a dedicated marketing representative. As a clinician, we often stick to what we do best; patient care. Some therapists spend years knocking on doors with physicians ...…
NITIN CHHODA: Today, I am interviewing an expert in physical therapy marketing, Dr. Kareem Samhouri PT from Global Fitness LLC. Kareem is a physical therapist and fitness professional. He has integrated amazing systems in his own practice, and was recently featured on NBC Philadelphia. Kareem’s ideas on physical therapy marketing are way ahead of the ...…
I conducted my physical therapy marketing webinar on www.addnewpatients.com this morning, attended by over 247 therapists – more than I expected. The result – an embarrassing technical failure with jammed phone lines and dropped internet connections. We live and learn – I now know that I need a more robust webinar and teleconference system to ...…
Download Interview File Nitin C: Today, I have the privilege of interviewing Dr. Larry Benz, PT and pioneer in private practice in the United States. Larry is the founder of physicaltherapist.com, evidenceinmotion.com and I can actually go on and on about his resume, Larry has been on the APTA advisory and on practice and the ...…
When was the last time someone you worked with gave you a surprise gift? Did it feel good? Chances are, you were impressed and told some friends about it. What if you impressed patients with gifts, and they started talking to their friends about you? Patients love getting souvenirs from clinics, particularly if the souvenir ...…
My hairstylist is a scruffy guy called Banjo. Yes, I have a hair stylist (it’s not him in the picture). If you saw me in person, you’d probably agree I need one. Each time I go to him, I have to wait in line, even when I have an appointment. The guy works magic with ...…
New Jersey is called the Garden State, and for good reason. Spring is a fun time, the best of the year if you ask me. Yesterday, I was driving by a carnival, when I thought to myself “Boy, it’s been a while since I went to one of those”… Never been much of a roller ...…
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