Let Nitin Chhoda PT, DPT teach you the best physical therapy business and physical therapy marketing tactics for physical therapy management success. Discover insider secrets on marketing your physical therapy business, improving physical therapy documentation, physical therapy software, physical therapy billing, physical therapy coding, physical therapy tools and physical therapy website marketing » get physical therapy patients

Best Strategies to get Physical Therapy Patients

admin — Tue, 31 Mar 2009 10:00:00 +0000

A core tenet in becoming a physical therapist is the passion for helping people. If you are considering opening a private practice, a clear strategy is necessary to get physical therapy patients in your door.

While current physical therapy patients are one part of the business equation, another critical part is retaining them as well as recruiting new patients. This is not a one-time event but an ongoing process. You have to be ready to devote your time and energy to a constant mechanism of referral generation.

Your first step should be to meet doctors and educate them about your skills and the services you offer. Doctors are often asked to recommend a physical therapist, so you need to market yourself well so that you get referred. If doctors are willing to send patients your way, educate them about the advancements in physical therapy and be ready to give a demonstration if called upon to do so. This will help you get more physical therapy referrals from doctors.

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What Types Of Patient Handouts Are Useful For Physical Therapy?

admin — Thu, 12 Mar 2009 11:12:17 +0000

The most useful type of handouts used in physical therapy are the Home Exercise Program (HEP) handouts. These physical therapy handouts contain exercises or activities that are an extension of the treatment plan.

The content of physical therapy handouts should be well-organized, to the point and simple. For example, HEP handouts should be clear about the number of repetitions, the kind of weights to be used, and the correct postures for performing the exercises.

Physical therapy handouts should contain diagrams to supplement the written instructions about exercises. Make your physical therapy handouts legible even to those who have a vision deficit problem by keeping a high amount of contrast between the foreground and the background.

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What Are The Best Ways To Market Physical Therapy?

admin — Fri, 06 Mar 2009 10:50:49 +0000

You may be really good at what you do but unless you actually take time out for marketing physical therapy, your physical therapy practice is bound to remain limited. Without marketing, there are slim chances of getting clients. You can learn skills for marketing physical therapy and enjoy the success that you actually deserve.

Do not assume that people know about you because you are good at what you do. Let members of your community regularly know about your services, whom you are targeting and that you would welcome referrals. Inform your existing clients about your services from time to time. Remind them about the fact that they can refer you to their friends and families.

One of the best ways for marketing physical therapy is to provide great services to your clients and develop a personal relationship with them. Ask them for their feedback in terms of what they liked about your services and if you would have done anything different. Your existing clients are most likely to refer you if they are satisfied with your services and have faith in you.

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How Do You Start Marketing Personal Training, If You Are Starting From Scratch?

admin — Thu, 05 Mar 2009 10:46:13 +0000

If you are just starting off from scratch, you should know that marketing personal training is essential for publicizing your business and for creating a steady and solid customer base. Typically, only the rich could afford personal trainers to look after their fitness needs. But the scenario has now changed drastically. Personal trainers are no longer as exclusive and everyone has access to them. As a result marketing personal training needs a whole new approach.
You should look at every opportunity for marketing personal training. Remember your ultimate goal is to find customers who will buy your products or services.

Marketing personal training will help you find new customers as well as keep your fitness business profitable. However, if you are just starting off your business, the chances are that you will not have as many resources available that you can devote to your marketing efforts. This is why it is important to explore each and every possibility for marketing personal training.

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How To Get Personal Training Clients

Nitin — Tue, 17 Feb 2009 14:38:37 +0000

As a personal trainer your primary method of gaining clients is referrals. You want your clients to become walking, talking billboards for your business. If you work with the knowledge that you are excellent at what you do and market yourself the right way, managing to bring in a steady stream of referrals is relatively easy.

It doesn’t matter if you are working for a big chain or running your own business, if you don’t know how to attract and retain clients as a personal trainer, your business will head south.

Every new personal trainer struggles with getting new clients. And you are likely to be marketed by many experts who sell you the “secrets of success”. So! how can you break through this barrier and become comfortable with selling and advertising yourself as a personal training powerhouse.

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Build Your Tribe

Nitin — Fri, 06 Feb 2009 18:24:20 +0000

Yes, it’s important to make money and pay the bills.

The best way to do that is to sell, and serve, and sell again.

But what if your primary goal is to:

a) pursue your passion and
b) use your values to
c) HELP people get to where they want to be

Then, would you be less of a salesman and more of a tribe leader?

The answer is yes. The video I am about to share is gold when you reach 1 minute, 25 seconds as Seth Godin defines the meaning of the word ‘tribe’.

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Get Old Personal Training and Physical Therapy Clients Back

Nitin — Mon, 02 Feb 2009 14:47:16 +0000

One of your biggest business assets is your list of contacts, specifically old customers. Utilizing an list of discharged patients is the fastest way to improve the profitability of a physical therapy private practice.

Pick up the phone and start calling all your old customers. Don’t just call with the intention of selling personal training and marketing your physical therapy clinic, call with the intention of spending 2-3 meaningful, personal and interactive minutes with them.

Tell them about your business, your new services, and ask them to come back, or refer someone they know. These are the best individuals to talk to, because they know you and have worked with you in the past.

It’s time to get the old personal training clients and physical therapy patients back.

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Real World Fitness and Physical Therapy Marketing

Nitin — Mon, 02 Feb 2009 14:41:58 +0000

Technology helps bridge the gap between an impersonal web based environment and a highly personal, interactive, human, face to face medium.

The technology bridge is online video.

If you don’t have one already, go buy a digital camera that can also record video. Most cost under $100.

Start a blog and post a video message once a week. Get video testimonials from your patients and clients and post them for everyone to see. Online video allows your prospects to see who you are and identify with you. Besides, it will help you set yourself apart from your competitors.

The key to win the search engine battles in fitness and physical therapy is to stay one step ahead of your competitor, to do something that no one else has thought of, or bothered to do.

My predication is that online video websites will rank higher in search engines and such websites will do better than traditional text based websites within 12 months. A regular collection of instructional videos is the fastest way for you to differentiate your personal training business.

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Improve The Profitability Of Your Physical Therapy Private Practice..

Nitin — Wed, 28 Jan 2009 15:34:05 +0000

Owners of physical therapy private practice rehabilitation centers are struggling to market their services to a society that needs physical therapy.

How ironic is that?

As physical therapists, we are not taught how to market a physical therapy private practice. From the days of school, we are conditioned to be excellent clinicians, but somehow never make the cut as marketing experts.

If you want to be successful in physical therapy private practice, this must change.

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Physical Therapy Private Practice Lecture

Nitin — Sat, 24 Jan 2009 12:00:34 +0000

Conducting a seminar in Brooklyn, teaching physical therapists in private practice about the distinction between traditional physical therapy and cash based fitness programs.

Physical therapy private practice owners are trying to understand the best way to implement programs for patients interested in fitness and fitness related services.

Key topics covered include

- How do you know when the patient is candidate for physical therapy vs. fitness training?
- Implications for insurance reimbursement
- Best evaluation and diagnostic tools for patients that are likely candidates for a fitness program

The talk also dealt with improving the profitability of your physical therapy private practice.

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