Let Nitin Chhoda PT, DPT teach you the best physical therapy business and physical therapy marketing tactics for physical therapy management success. Discover insider secrets on marketing your physical therapy business, improving physical therapy documentation, physical therapy software, physical therapy billing, physical therapy coding, physical therapy tools and physical therapy website marketing » get personal training clients

How Do You Start Marketing Personal Training, If You Are Starting From Scratch?

admin — Thu, 05 Mar 2009 10:46:13 +0000

If you are just starting off from scratch, you should know that marketing personal training is essential for publicizing your business and for creating a steady and solid customer base. Typically, only the rich could afford personal trainers to look after their fitness needs. But the scenario has now changed drastically. Personal trainers are no longer as exclusive and everyone has access to them. As a result marketing personal training needs a whole new approach.
You should look at every opportunity for marketing personal training. Remember your ultimate goal is to find customers who will buy your products or services.

Marketing personal training will help you find new customers as well as keep your fitness business profitable. However, if you are just starting off your business, the chances are that you will not have as many resources available that you can devote to your marketing efforts. This is why it is important to explore each and every possibility for marketing personal training.

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How To Get Personal Training Clients

Nitin — Tue, 17 Feb 2009 14:38:37 +0000

As a personal trainer your primary method of gaining clients is referrals. You want your clients to become walking, talking billboards for your business. If you work with the knowledge that you are excellent at what you do and market yourself the right way, managing to bring in a steady stream of referrals is relatively easy.

It doesn’t matter if you are working for a big chain or running your own business, if you don’t know how to attract and retain clients as a personal trainer, your business will head south.

Every new personal trainer struggles with getting new clients. And you are likely to be marketed by many experts who sell you the “secrets of success”. So! how can you break through this barrier and become comfortable with selling and advertising yourself as a personal training powerhouse.

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Build Your Tribe

Nitin — Fri, 06 Feb 2009 18:24:20 +0000

Yes, it’s important to make money and pay the bills.

The best way to do that is to sell, and serve, and sell again.

But what if your primary goal is to:

a) pursue your passion and
b) use your values to
c) HELP people get to where they want to be

Then, would you be less of a salesman and more of a tribe leader?

The answer is yes. The video I am about to share is gold when you reach 1 minute, 25 seconds as Seth Godin defines the meaning of the word ‘tribe’.

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Get Old Personal Training and Physical Therapy Clients Back

Nitin — Mon, 02 Feb 2009 14:47:16 +0000

One of your biggest business assets is your list of contacts, specifically old customers. Utilizing an list of discharged patients is the fastest way to improve the profitability of a physical therapy private practice.

Pick up the phone and start calling all your old customers. Don’t just call with the intention of selling personal training and marketing your physical therapy clinic, call with the intention of spending 2-3 meaningful, personal and interactive minutes with them.

Tell them about your business, your new services, and ask them to come back, or refer someone they know. These are the best individuals to talk to, because they know you and have worked with you in the past.

It’s time to get the old personal training clients and physical therapy patients back.

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Real World Fitness and Physical Therapy Marketing

Nitin — Mon, 02 Feb 2009 14:41:58 +0000

Technology helps bridge the gap between an impersonal web based environment and a highly personal, interactive, human, face to face medium.

The technology bridge is online video.

If you don’t have one already, go buy a digital camera that can also record video. Most cost under $100.

Start a blog and post a video message once a week. Get video testimonials from your patients and clients and post them for everyone to see. Online video allows your prospects to see who you are and identify with you. Besides, it will help you set yourself apart from your competitors.

The key to win the search engine battles in fitness and physical therapy is to stay one step ahead of your competitor, to do something that no one else has thought of, or bothered to do.

My predication is that online video websites will rank higher in search engines and such websites will do better than traditional text based websites within 12 months. A regular collection of instructional videos is the fastest way for you to differentiate your personal training business.

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One Of The Better Fitness Business Tips

Nitin — Tue, 27 Jan 2009 11:53:28 +0000

If there was a single strategy that worked to build a fitness, and physical therapy business, everyone would be doing it.

A fitness business is not just about bringing in the client and making the sale, it’s about maximizing the income from one patient or one client.

In a physical therapy private practice, or a personal training business, the initial sale is just the beginning.

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Differentiate Your Personal Training Business

Nitin — Mon, 26 Jan 2009 15:15:20 +0000

If you try and become everything to everybody, you will end up becoming nothing to most people.

When you walk into a McDonald’s, you don’t expect too much in terms of ambiance and customer service. It’s a generic, run of the mill place. Your personal training business CANNOT afford to be the same way.

Back to McDonalds – you probably hesitate to spend more than a few dollars on a meal.

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Ultimate Fitness Marketing Strategy

Nitin — Sun, 25 Jan 2009 14:34:54 +0000

Here is the only fitness marketing tip you will ever need.

Define yourself as a human being with your own real world stories, and seek referrals from existing clients.

We have busy lives, all of us. In the age of the advertising and the internet, its easy for clients to forget about you after discharge / the end of training sessions.

The best way to stay in your clients mind is to set yourself apart from the beginning. Fitness marketing involves setting yourself apart as a human being and an expert.

Tell them real world stories about you, your struggles and your success. Make sure they identify with you at some level; social, spiritual, emotional or intellectual. This is real world fitness and physical therapy marketing which is far more effective than conventional methods.

Be friendly, polite, sympathetic and most important of all, show you care for their well being, even if they go somewhere else.

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How Do I Market My Personal Training Business?

Nitin — Sat, 24 Jan 2009 19:09:58 +0000

In a competitive economy, finding clients can be challenging, but many methods may be incorporated to successfully market your personal training business.

The first step to starting a personal training business is to have the right certification. Check with the state you live in for rules and regulations. This is just one part of the equation for the marketing of a personal training business.

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Help Patients And Clients In This Economy

Nitin — Sat, 24 Jan 2009 10:28:08 +0000

Take a different approach.

Instead of trying to figure out how you can make money and profit in this economy, ask yourself, how can I help my personal training clients and physical therapy patients save money and survive in this economy.

a) Call old clients. Ask them “What can I do to help you?”.. It is critical to get old personal training and physical therapy clients back, it will definitely increase revenues as well as referrals..

b) Give them free informational material that will help them help themselves; brochures, pamphlets, a newsletter.

c) Maintain visibility with them, and show them you care. 2 minutes of phone time can make all the difference in the world.

d) Invite them to a seminar on ‘self help tips’ or a related topic once a month.

When times get better, you will be the only one they think about. This is more than a marketing approach, it’s a human one.

Think outside the box, especially in tough times. Stand out as a human being first, rather than a business owner.

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