Package Deals – Silver, Gold And Platinum Packages I had an interesting experience with McDonald’s, which I am about to post…They offer the customer a #1, #2 or #3 with different options of service / products. This can a be very successful strategy for professionals like personal trainers and physical therapists.…
There are always other add-on products or services you can recommend to your patients, similar to the McDonald’s approach of ‘would you like fries with that?’ Ideally, a successful clinic should have more than one source of revenue. Reimbursement from insurance companies should be a part of the revenue stream. The more income sources you ...…
As therapists and fitness professionals, we have been conditioned to treat and heal patients. At the end of the treatment process, the patient is usually grateful and brings a gift or sends a card, which we display in our office. Unfortunately, the relationship usually ends there. To be successful, a clinic must educate and empower ...…
Tracking involves the science of analyzing your website traffic, listening to the customer by observing behavior and improving your site. Google provides an outstanding, free analytical tool called ‘Google Analytics’. Tracking, along with other marketing methods are a part of the growing trends in physical therapy private practice…
Your website must have excellent information that is relevant to patients, and a conversion process that transforms them from website visitors into actual patients and even potential referral sources. Good content begins with an overview of information that is relevant to the patient, and appears precise and reader-friendly. Adhere to your area of expertise and ...…
Your website is a window to the world, and patients who are considering coming to you make an instant decision about your practice based on your website and the initial phone call they make to your clinic. A successful website has several components that work seamlessly, chiefly content and tracking tools. Take 10 minutes to ...…
You have to find ways to stay in the minds of your audience. Remember, out of sight is out of mind. Based on my experience, the simplest way to do this is to send an e-mail to patients, physicians and the local media on the first and the third Monday of every month. Why Monday? ...…
Consider a Corporate Wellness Program Companies across the United States are struggling to lower healthcare costs. Corporate fitness programs are a need best satisfied by personal trainers and private practice physical therapists. A healthier employee is going to be more productive and will cost the system less than an employee plagued by injury. Go through ...…
Walk The Walk, Talk The Talk. Improve your own fitness level and demonstrate health, vitality, energy and motivation to patients. If you don’t do so already, take charge of your personal health and fitness. Start going to the gym 3-4 times a week and improve your own diet by consulting with a nutritionist, if necessary. ...…
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