Let Nitin Chhoda PT, DPT teach you the best physical therapy business and physical therapy marketing tactics for physical therapy management success. Discover insider secrets on marketing your physical therapy business, improving physical therapy documentation, physical therapy software, physical therapy billing, physical therapy coding, physical therapy tools and physical therapy website marketing » fitness marketing

Physical Therapy Marketing: Consistency of Patient Contact

Nitin — Thu, 30 Apr 2009 04:26:32 +0000

As therapists, we have been conditioned to treat and heal patients. At the end of the treatment process, the patient is usually grateful and brings a home made cake, a gift or a handwritten card, which we proudly display in our office.

In most cases,the relationship ends at this point; patient discharge.

For a savvy private practice owner, patient discharge represents a foundation for building a relationship that grows with time. It’s an ideal opportunity to provide the patient valuable, relevant information in a consistent manner.

To be successful, a clinic must educate and empower the patient, and the best way to achieve this is to communicate with the patient post-discharge using a consistent, information driven mechanism.

An empowered patient is not only well treated, but also well educated. Consistency of communication and the quality of information disseminated to the patient set the foundation for a long standing patient relationship, which can be worth several thousands of dollars per year for the clinic.

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Fitness Marketing: Initial Contact is Key

Nitin — Sat, 25 Apr 2009 20:53:12 +0000

Guest Post by Kaiser Serajuddin, Creator of a powerful marketing system for health professionals, called the Top Level Trainer program.

Once you’re on your own, going solo for the first time as a trainer, getting those first clients in the door until you get to a critical mass for profitability is a scary proposition. Sadly, most trainers and physical therapists under utilize their potential and don’t see the volume or quality of clients they are capable of.

I think it’s because as health pros, for a long time we’re focused on only building the quality of our service through education or gaining experience.

That’s an important phase for sure – but in that time something bad happens – our inner salesman falls asleep.

We need to wake that little guy up if we want to start filling up a practice to a high-level of profitability, and outstanding growth and wealth.

That salesmanship we’re talking about extends deeper than any marketing strategy or tactic you employ – it starts with the service itself.

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Marketing Your Personal Training Business

admin — Mon, 30 Mar 2009 10:00:00 +0000

Personal training marketing is not as challenging as it may seem, even in this economic climate.

If you’ve been struggling to get new clients, you need to take a good hard look at your personal training marketing strategies.

To market your personal training business, you must have a process in place for locating qualified prospects who are interested in a fitness solution, educating them about the benefits of personal training, showing them why your solution is the best, and finally, getting them to take act on your offer.

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How Important Is Marketing In The Development Of Physical Therapy Careers?

admin — Mon, 23 Mar 2009 11:40:32 +0000

Physical therapy marketing is a vital part of a successful physical therapy career. If you made the decision to become a physical therapist, you love what you do and want to reach out to as many patients as possible. However, when you first start out, how do you get customers to your clinic? To make your physical therapy career really take off, how do you tell others about your services? These questions are why marketing is important in developing a physical therapists’ career.

Marketing physical therapy means not only attracting clients, but also making sure that they stay. Physical therapy marketing is also essential in attracting new clients. If you are unsure of how to market your practice, hire a physical therapy marketing company to help.

When meeting with doctors, take time to convince them that you are experienced in what you do. Doctors are often asked by their patients to recommend a physical therapist, so take advantage of this physical therapy marketing opportunity and ask these doctors for referrals. Market yourself by demonstrating your techniques to doctors so that they have more faith in you. A physical therapy career demands that you utilize every given opportunity to market yourself.

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The Lack Of Marketing Education In Physical Therapy Colleges

admin — Sun, 22 Mar 2009 11:38:26 +0000

In today’s health care world, a physical therapist cannot aim to manage the care of patients or clients without considering the resources involved. These include fees that are charged for services provided, and a host of other factors related to the business aspect of his or her practice. Skills such as leadership, administration, management, and marketing are a crucial part of 21st century physical therapy.

Administration and management skills depict the business side of a physical therapist practice. These are necessary for a well-organized physical therapy practice to succeed. Leadership is the means through which the physical therapist faces the problems he/she comes up against. Leadership can be found in many forms and represents the roles that therapists fulfill in their professional responsibilities.

All of these skills are important in a clinical practice, and should therefore be included in courses taught by physical therapy colleges.

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Do They Teach Marketing In Physical Therapy Assistant Schools?

admin — Tue, 17 Mar 2009 11:27:37 +0000

Physical therapy assistants work in an extremely competitive career field.

To become a physical therapy assistant you have to earn a certificate from any of the accredited physical therapy assistant schools. In most cases you will also need to get hands-on experience in a hospital or clinic that offers a physical therapy program.

As part of the curriculum, physical therapy assistant schools teach basic skills such as sterile technique, wound care, and vital signs monitoring. Students are also trained in procedures using cryotherapy, radiant energy, paraffin, and hydrotherapy. Rehabilitative procedures such as exercise, patient positioning, and transfer activities are also taught.

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The Importance Of Private Practice Marketing In Occupational Therapy Schools

admin — Mon, 16 Mar 2009 11:25:58 +0000

In recent years, private practice has become a more viable and profitable alternative for those therapists graduating from occupational therapy schools. Occupational therapists are increasingly turning towards opportunities to work in private practice with patients who are home based as well as those in the community. Private practice allows occupational therapists to be independent and flexible as well as grow on the professional front.

However, a successful private practice works very much like a business enterprise and occupational therapists venturing into this area require planning and marketing skills that occupational therapy schools do not prepare them for.

For instance, in order to have a client base and to attract new clients, as an occupation therapist, you need to market your private practice. Effective marketing of your private practice can communicate the importance of occupational therapy services to the target audience.

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The Importance Of Marketing Information In Occupational Therapy Programs

admin — Sun, 15 Mar 2009 11:22:46 +0000

Most occupational therapy programs aim to provide its graduates with the knowledge, skills, and understanding that are necessary to practice general occupational therapy at the entry level, and to build a foundation for later specialization.

Typically, occupational therapy programs incorporate five strands in their curriculum. These strands consist of the four aspects of human occupation: (a) body structure/function, (b) task/activity or function, (c) participation or occupation, and (d) context: family, environmental, sociocultural; as well as (e) clinical and research reasoning. The strands are bound together to lead directly to the clinical practice of occupational therapy, which includes evaluation, intervention planning and implementation, documentation, supervision, administration, consultation, research, and health care planning.

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Which Occupational Therapy Products Provide The Best Marketing Capabilities?

admin — Sat, 14 Mar 2009 11:20:41 +0000

Occupational therapy products are the skills of the individual therapist in the roles of clinician, manager, consultant, educator and researcher. The products need to be of high quality and should meet the needs of customers in order to be successful marketing tools. For occupational therapy products to be credible, special training, education and experience are required.

Once you know that the product that you are offering is of a high standard you need to promote it. Promotion of occupational therapy uses three main strategies: personal selling mass selling and sales promotion.

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What Types Of Patient Handouts Are Useful For Physical Therapy?

admin — Thu, 12 Mar 2009 11:12:17 +0000

The most useful type of handouts used in physical therapy are the Home Exercise Program (HEP) handouts. These physical therapy handouts contain exercises or activities that are an extension of the treatment plan.

The content of physical therapy handouts should be well-organized, to the point and simple. For example, HEP handouts should be clear about the number of repetitions, the kind of weights to be used, and the correct postures for performing the exercises.

Physical therapy handouts should contain diagrams to supplement the written instructions about exercises. Make your physical therapy handouts legible even to those who have a vision deficit problem by keeping a high amount of contrast between the foreground and the background.

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