Tag Archives: fitness marketing

Physical Therapy Marketing: Consistency of Patient Contact

Posted on 30. Apr, 2009 by Nitin.

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As therapists, we have been conditioned to treat and heal patients. At the end of the treatment process, the patient is usually grateful and brings a home made cake, a gift or a handwritten card, which we proudly display in our office. In most cases,the relationship ends at this point; patient discharge. For a savvy [...]

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Fitness Marketing: Initial Contact is Key

Posted on 25. Apr, 2009 by Nitin.

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Guest Post by Kaiser Serajuddin, Creator of a powerful marketing system for health professionals, called the Top Level Trainer program. Once you’re on your own, going solo for the first time as a trainer, getting those first clients in the door until you get to a critical mass for profitability is a scary proposition.  Sadly, [...]

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How Important Is Marketing In The Development Of Physical Therapy Careers?

Posted on 23. Mar, 2009 by admin.

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Physical therapy marketing is a vital part of a successful physical therapy career. If you made the decision to become a physical therapist, you love what you do and want to reach out to as many patients as possible. However, when you first start out, how do you get customers to your clinic? To make [...]

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The Lack Of Marketing Education In Physical Therapy Colleges

Posted on 22. Mar, 2009 by admin.

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In today’s health care world, a physical therapist cannot aim to manage the care of patients or clients without considering the resources involved. These include fees that are charged for services provided, and a host of other factors related to the business aspect of his or her practice. Skills such as leadership, administration, management, and [...]

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The Importance Of Private Practice Marketing In Occupational Therapy Schools

Posted on 16. Mar, 2009 by admin.

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In recent years, private practice has become a more viable and profitable alternative for those therapists graduating from occupational therapy schools. Occupational therapists are increasingly turning towards opportunities to work in private practice with patients who are home based as well as those in the community. Private practice allows occupational therapists to be independent and [...]

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The Importance Of Marketing Information In Occupational Therapy Programs

Posted on 15. Mar, 2009 by admin.

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Most occupational therapy programs aim to provide its graduates with the knowledge, skills, and understanding that are necessary to practice general occupational therapy at the entry level, and to build a foundation for later specialization. Typically, occupational therapy programs incorporate five strands in their curriculum. These strands consist of the four aspects of human occupation: [...]

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Which Occupational Therapy Products Provide The Best Marketing Capabilities?

Posted on 14. Mar, 2009 by admin.

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Occupational therapy products are the skills of the individual therapist in the roles of clinician, manager, consultant, educator and researcher. The products need to be of high quality and should meet the needs of customers in order to be successful marketing tools. For occupational therapy products to be credible, special training, education and experience are [...]

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What Types Of Patient Handouts Are Useful For Physical Therapy?

Posted on 12. Mar, 2009 by admin.

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The most useful type of handouts used in physical therapy are the Home Exercise Program (HEP) handouts. These physical therapy handouts contain exercises or activities that are an extension of the treatment plan. The content of physical therapy handouts should be well-organized, to the point and simple. For example, HEP handouts should be clear about [...]

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The Most Successful Physical Therapy Marketing Resources

Posted on 10. Mar, 2009 by admin.

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Being a physical therapist you know how important it is to generate new business for your practice. In fact, it is a crucial aspect of your business. As long as you have patients walking in, all other aspects of your practice will fall in to place.  There is no point in being really skilled in [...]

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Get More Physical Therapy Patient Referrals

Posted on 09. Mar, 2009 by admin.

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Here are some basics about physical therapy patient referrals that you should be familiar  with. A patient who comes in through a referral, usually spends more money, buys more often, and is more loyal than other categories of patients. Referrals lead to referrals, which means that patients who have been referred are more likely to [...]

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