It’s a cardinal rule… To promote your business, you want to reach you to your target audience. Direct mail is expensive, email can be ignored and faxes can be shredded. A phone call, on the other hand, is the closest to actual human interaction. But here’s the problem. People hate telemarketers. Everyone has endured the ...…
Yes, it’s important to make money and pay the bills. The best way to do that is to sell, and serve, and sell again. But what if your primary goal is to: a) pursue your passion and b) use your values to c) HELP people get to where they want to be Then, would you ...…
One of your biggest business assets is your list of contacts, specifically old customers. Utilizing an list of discharged patients is the fastest way to improve the profitability of a physical therapy private practice. Pick up the phone and start calling all your old customers. Don’t just call with the intention of selling personal training ...…
Technology helps bridge the gap between an impersonal web based environment and a highly personal, interactive, human, face to face medium. The technology bridge is online video. If you don’t have one already, go buy a digital camera that can also record video. Most cost under $100. Start a blog and post a video message ...…
Thanks for your feedback on the viral fitness marketing article on Sunday. Some suggestions – make sure your product is viral in nature; it should be beneficial, innovative, likable and easy to pass around. The ideal product should be one that users like, and one that benefits your bottom line. Most importantly, it should create ...…
If there was a single strategy that worked to build a fitness, and physical therapy business, everyone would be doing it. A fitness business is not just about bringing in the client and making the sale, it’s about maximizing the income from one patient or one client. In a physical therapy private practice, or a ...…
What is the definition of the word ‘viral’? It’s an idea that spreads rapidly, improves awareness about your market and opens up new doors on emotional and social enlightenment. Marketers are obsessed with free media, and, as is often the case, we blow it in our rush to get our share. We create content that ...…
Here is the only fitness marketing tip you will ever need. Define yourself as a human being with your own real world stories, and seek referrals from existing clients. We have busy lives, all of us. In the age of the advertising and the internet, its easy for clients to forget about you after discharge ...…
In a competitive economy, finding clients can be challenging, but many methods may be incorporated to successfully market your personal training business. The first step to starting a personal training business is to have the right certification. Check with the state you live in for rules and regulations. This is just one part of the ...…
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