I was in Austin, Texas last week and spent some time with some of the leading marketing experts in the world. I was able to do this because I have systems in my business, systems for the before, during and after processes associated with the ‘service’ or ‘transaction’. You need to think of your practice as having three components, all of which need to be optimized to build better relationships with patients and give them a VIP patient experience.
After you watch the video below, register for the 2011 Private Practice Summit, where I will teach you the exact systems you can implement to be able to STEP AWAY from your practice. You need to hurry since the Super Saver Pricing ends next Tuesday at midnight EST.
- Before treatment
- During treatment
- After treatment
Make sure you ‘pre-frame‘ the patient so that they recognize you as an expert even before they have stepped into your clinic.
WOW your patients with outstanding clinical care, the kind that has them talking about you with everyone they know. While they may seem obvious, the importance of personality cannot be overlooked.[three_columns_1]One of the biggest mistakes businesses make is not understanding that people want to do business with people. If there’s no personality in your business then it’s hard for prospects to connect and care about what you do. Take Pepsi and Coke for example. Sure, there are people who have their preference on which drink they prefer, but if I’m at a restaurant and I order Coke and they have Pepsi, then I’m drinking Pepsi and not thinking twice about it.
It’s easy to jump ship to a competitor when there’s no real connection.
By putting personality into your business you’re giving prospects something to connect to. That connection is more important than credentials or experience. Once people feel connected to you, it’s hard to break that unless you totally screw up.[/three_columns_1] [three_columns_2]Another benefit is that people remember personality more than they remember content. I attended a 3 day seminar once that probably featured 30 or so speakers. All of them delivered great content. But I remember 2 of them. It should be of no surprise to you that those 2 really put their personality into their presentations and a year later I’m still thinking of them and doing business with them.
The biggest advantage you have in business is YOU. So find elements of your personality to put out there for people to connect to.
Every prospect will connect to a different part of your personality. Those who have been following me for a while know how I feel about my mother-in-law. (I think she’s awesome…said in my best sarcastic voice) People now send me their horror stories of their mother-in-law. It’s simple, but it gives us something in common. It’s something they can relate to.[/three_columns_2] [three_columns_3]Now people are looking out for what my mother-in-law will do next. And while they’re looking, they are paying attention. That attention isn’t easy to come by these days which makes the importance of putting your personality out there extremely important.
Personality makes you stand out, and makes you human. Your competition can copy your product, copy your price, and copy your website. But they can’t copy you. That’s why it’s so critical to put your personality into your marketing and your business.
The text here was written by Dean Hunt, a 29 year old internet entrepreneur who wrote an excellent article on how to use personality in your business.[/three_columns_3]
Consistent, relevant follow up using physical therapy newsletter marketing and mobile marketing is the best way for you to increase referrals after discharge. The biggest mistake most private practice owners make is assuming that patients will remember you after discharge. It’s very easy for them to forget. It’s our job to make sure they remember.
Register for the 2011 Private Practice Summit, where I will teach you the exact systems you can implement to be able to STEP AWAY from your practice.