Principle of Profiling Physicians for Marketing Physical Therapy

Physician Profiling Principle

I get asked a lot of questions about the physician profiling principle that I revealed to my inner clients of Therapy Newsletter, and am spilling the beans today. Holding nothing back, here is my super-secret “Physician Profiling Principle”, which is an under-the-radar technique to increase referrals and grab the attention of referral sources. It is simple, effective and easy to execute and consists of the following steps

a) Approach them with a giving hand
b) Leverage the basic human principle of reciprocity with effective follow up
d) Ask for something in return
e) Follow up again using different forms of media

This is a system, not a product of chance.

I know it sounds super simple, because it is. But the truth is, this can change the way you see physical therapy marketing and referral generation forever. The following video explains, in detail, the physician profiling principle and how you can use it to get referrals from all types of businesses, not just physicians.

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