I attended a business summit recently in CT, and caught up with one of the speakers… Christopher Guerriero, a pioneer in book publishing and marketing.
I asked him about the importance of writing a book, and how it positions us as physical therapists in the patient and physician community.
There are very few times in the world when you can claim to get instant credibility.
Writing a book, or at the very least, a booklet is one of them.
If you are serious about growing your clinic, this is one BIG BREAKTHROUGH you might be overlooking.
Imagine what this can do for your practice, and your credibility as an expert. I know form experience, because I have written several books, and a search for my name ‘Nitin Chhoda’ will reveal my books and DVDs on my http://www.amazon.com
As a physical therapist, have you every wondered how patients and physicians would react, if you had written a book?
It’s not hard to write a book. There are 3 simple steps.
a) Dictate your thoughts and ideas into a voice recorder.
b) Hire a transcription specialist to convert speech to words.
c) Hire a proofreader to ‘clean’ up the grammar.
d) Publish with a self publishing company.
It’s as simple as that. By the way, if you want a FREE copy of my book “Marketing For Physical Therapy Clinics”, just visit http://www.physicaltherapyprofits.com and fill out your information for instant FREE ACCESS.
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Tags: Grow Your Private Practice, physical therapy marketing








Leave A Reply (1 comment So Far)
Holly Eburne
917 days ago
I am a physical therapist in Canada (28 years) and I agree (with lots of enthusiasm) that book writing is a great marketing tool. It is one of the best ways to send your message to the masses. For years I have worked long days seeing patients on one-to-one basis. When I finish my book, I will be able to help thousands, and maybe millions of people.
Thanks for promoting this idea–I hope more physical therapists will seriously consider writing a book.
Holly Eburne