Physical Therapy Marketing Lessons From Househunting

Tuesday is a day off for me and my wife Ritika, who is also a PT. She went househunting today while I was clearing up stuff in our home office.

The apartment is too small for us now, and we are planning on buying a home in Morris County, NJ.

She called me at 3 pm today, bursting with enthusiasm…”I think I found a great house”..

I almost fell off my chair and said “Really? What did you like about it?”.

“I just loved it, its a townhouse has 3 bedrooms and 2.5 bathrooms, a 2 car garage a finished basement…”

I delved deeper. “What about the taxes and monthly fees?”

“They are not a problem, but now that I think about it, there was no gym, and this is a 14 year old house.. I did see another house that was newer, with a gym and a clubhouse..

On second thoughts, lets just keep looking”

And we filled up our schedule with 3 homes to check out next Tuesday.. our next househunting day.

The lesson? Give patients a 5 star experience.. even if you excel in clinical areas (which I am sure you do), do not give patients the slightest chance to look elsewhere for physical therapy… Be the best ‘physical therapy house’ for them that you possibly can… Offer continuous, progressive value and fill the patient experience with powerful, positive vibes each and every time.

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Tags: marketing physical therapy, physical therapy marketing