Comments on: Physical Therapy Marketing: Importance of Time Leveraging http://www.nitin360.com/physical-therapy-marketing-importance-of-time-leveraging.html Let Nitin Chhoda PT, DPT teach you the best physical therapy business and physical therapy marketing tactics for physical therapy management success. Discover insider secrets on marketing your physical therapy business, improving physical therapy documentation, physical therapy software, physical therapy billing, physical therapy coding, physical therapy tools and physical therapy website marketing Fri, 03 Feb 2012 16:37:39 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Kermit Escobedo http://www.nitin360.com/physical-therapy-marketing-importance-of-time-leveraging.html/comment-page-1#comment-829 Kermit Escobedo Thu, 27 May 2010 16:52:55 +0000 http://www.nitin360.com/?p=1037#comment-829 Haha I am honestly the first comment to this incredible writing. Haha I am honestly the first comment to this incredible writing.

]]> By: Nitin http://www.nitin360.com/physical-therapy-marketing-importance-of-time-leveraging.html/comment-page-1#comment-592 Nitin Wed, 22 Jul 2009 15:27:15 +0000 http://www.nitin360.com/?p=1037#comment-592 David, could not agree more. Great comments! Why make your life harder than it needs to be? I'd rather focus on the low hanging fruit and focus on patients who already know, like and trust me, in an effort to improve my practice. I'd go the extra mile and follow this sequence.. a) Mail the patients b) Make sure each letter is individualized to the patient; i.e hand addressed, with the patients name and a personal note in each letter. This can be outsourced c) Email / phone the patient 3 days later to politely follow up on the letter d) Ask the patient how he/she is doing since therapy and say "As a small business, we do not like to spend lavish amounts of money on advertising. Our number one source of referrals is valued patients like yourself. Would you be so kind enough as to tell your friends and family about our services, since word of mouth, and your kind support is an integral part of our success as a practice" Patients need to be conditioned to refer. This process should be applied 2, perhaps 3 times a year and can be further personalized with strategically timed mailings - birthdays, anniversaries, holidays etc. David, could not agree more. Great comments!

Why make your life harder than it needs to be? I’d rather focus on the low hanging fruit and focus on patients who already know, like and trust me, in an effort to improve my practice.

I’d go the extra mile and follow this sequence..
a) Mail the patients
b) Make sure each letter is individualized to the patient; i.e hand addressed, with the patients name and a personal note in each letter. This can be outsourced
c) Email / phone the patient 3 days later to politely follow up on the letter
d) Ask the patient how he/she is doing since therapy and say “As a small business, we do not like to spend lavish amounts of money on advertising. Our number one source of referrals is valued patients like yourself. Would you be so kind enough as to tell your friends and family about our services, since word of mouth, and your kind support is an integral part of our success as a practice”

Patients need to be conditioned to refer. This process should be applied 2, perhaps 3 times a year and can be further personalized with strategically timed mailings – birthdays, anniversaries, holidays etc.

]]> By: David Mosscrop http://www.nitin360.com/physical-therapy-marketing-importance-of-time-leveraging.html/comment-page-1#comment-591 David Mosscrop Wed, 22 Jul 2009 05:50:51 +0000 http://www.nitin360.com/?p=1037#comment-591 I like your points Nitin, the drink analogy is a good one! The other thing I'd like to add is that people tend to think marketing is advertising, whereas advertising is only a small area of marketing - there is much you can do for a fraction of the cost. Placing an advert in a local paper might only cost £100, but for that you could probably send a letter to your last 200 patients - potentially a better way of winning more business.... I like your points Nitin, the drink analogy is a good one!
The other thing I’d like to add is that people tend to think marketing is advertising, whereas advertising is only a small area of marketing – there is much you can do for a fraction of the cost. Placing an advert in a local paper might only cost £100, but for that you could probably send a letter to your last 200 patients – potentially a better way of winning more business….

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