Ritika and I are spending quality time with family during the holidays. This gave me a chance to unwind and catch up on a lot of reading, including some new books on business and marketing. I finished reading Gary Vaynerchuk’s new book “Crush It” cover to cover – the story of a Russian immigrant who [...]
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Outstanding. That’s the word I’d use to describe one of the best physical therapy seminars I ever attended, PPS convention 09. (it’s not the altitude and the alcohol that’s making me say this) Educational conferences can be dull and boring, but certainly not this one. When I attend a conference, I want good, solid information [...]
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I’m writing you from my hotel room in Colorado Springs.. hours before my talk on “Online Marketing Strategies For Physical Therapists” with my colleague and friend Tannus Quatre from Vantage Clinical Solutions. Hundreds of private practice owners have accumulated here to learn the latest physical therapy business tactics to SWAY their business in a new [...]
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Thanks to Joe, Sarah Tim, Larry, Beth and everyone for their feedback on the plan. Let’s dive into Day 4. Day 4 It’s time for some serious thinking and ‘trimming the fat’ from your practice today. Take a close look at the list from Day 3, and further refine the list based on the answers [...]
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Halloween last week was a lot of fun… My wife and I made sure our front door and lawn looked as scary as possible, to attract the maximum number of kids! We had loads of chocolate (which I was ordered not to touch) and Ritika was smiling all the way through the evening as she [...]
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It’s not a secret. The backbone of any physical therapy practice is the development of referral relationships. Cultivating such relationships with patients is the key to physical therapy private practice success. Personal contact with patient referral sources, the patient community and insurance companies is the most powerful way to boost your credibility as a provider [...]
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You heard it here first. Get ready for a BIG announcement that will change the way you market your practice, a top secret project that involves some of the most astute physical therapists in the industry, marketing geniuses that can dissect your practice to reveal hidden revenue streams in the span of a few seconds. [...]
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I’m writing you sipping a cup of coffee in a lounge at the MGM Grande Hotel in Las Vegas, masterminding with a private group of the most successful, elite group of physical therapists, private practitioners and business owners you will ever meet. The information exchange in this group is not for the faint hearted – [...]
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Marketing is like a 100 meter race. You win it with speed and speed alone. You don’t win a sprint by combining strength, endurance, power and speed. It’s easier to dig a deeper hole in the ground than it is to dig a wider one. You spend less energy, and are more likely to strike [...]
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Nitin Chhoda: Hi everyone. This is Nitin Chhoda. I am a physical therapist in private practice from nitin360.com and I have on the phone with me, Tannus Quatre. Tannus is a physical therapist and pretty uniquely qualified physical therapist. He is not just a PT, he is also an MBA and expert in marketing, physical [...]
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