We’ve been brainwashed by people around us who insist it’s CRITICAL to have a nice website with tons of information, that the website should be optimized for all the search engines and that we should ‘be on Facebook’ to market ourselves. On top of that, it seems we should start selling things on our websites, and make a ...…
If you had a choice as a physical therapy business owner, would you rather have a visit or a patient? Traditional physical therapy marketing has always been about getting as many patients or referral sources as possible. Private practice owners copy their previous employer or local competitors and tend to broadcast, not target a message. ...…
There is a cost associated with the acquisition of a new patient, called the “Patient Acquisition Cost” (PAC). Once you know what PAC you are comfortable with, you can reverse engineer your marketing to drive more patients in your practice. In the training video below, I assume a patient acquisition cost of $160, an amount ...…
Physical therapy billing is the most critical elements of business for a physical therapy business owner. Research shows that most physical therapy practices pay around seven percent of the revenue to firms that handle the paperwork and collections related to physical therapy billing. For a private practice owner, a clear understanding of physical therapy billing ...…
Physical therapy billing coding errors can sabotage the cash flow for any private practice irregardless of the clinical skills of the practitioners and the marketing strategies employed by the private practice owner. Since the goal of any private practice is to successfully collect payment for the services they offer, these mistakes can be a costly ...…
I’m sitting in business class in a plane heading to Chicago to meet a colleague, with whom I am about to work on an exciting new project to bring affordable, effective marketing solutions to private practice owners without the hefty price tag that other ‘consultants’ charge for physical therapy management services. While in the plane, ...…
When it comes to managing a physical therapy private practice, a deep understanding of the true nature of human interaction will enable the physical therapy business owner to motivate and persuade his staff in a manner that’s filled with integrity and purpose. Since human interaction has many hidden nuances to it, an insight into various ...…
The average physical therapy practice spends hundreds of thousands of dollars a year in marketing and referral generation with doctors and patients. The goal is to advertise continuously to remain visible and develop a base of loyal patients. It’s important to remember that the cost of acquiring a new patient is enormous most physical therapy ...…
Physical therapy billing and coding is the second most important facet of any physical therapy practice (after the patients themselves). There are many things you must consider prior to the purchase of the proper physical therapy coding software for your business. While there are huge servers available for you to store your information on in ...…
The front desk person is, in most cases, the most important cog in the wheel of your private practice engine. While most front desk staff do the best they can to minimize cancellations, there are some things your front desk should never, ever do when scheduling patients. I’m teaching you THREE quick tips to boost ...…
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