This physical therapy marketing resource website was built with the mission to educate and empower you, the physical therapy private practice owner to get more patients, create systems for physical therapy management and build the physical therapy practice you've always wanted, so you can live a life where you run your practice, rather than your practice running you.
You'll discover cutting edge physical therapy marketing tactics and practical strategies you can use right away to get all the patients you will ever need, without having to waste time, energy and money on outdated marketing strategies that don't work in today's economy.
If you want to build a reputation as the expert physical therapist in your community, get an endless stream of referrals from physicians, develop and implement cash paying physical therapy programs, discover what works and what doesn't by learning from the brightest minds in physical therapy private practice, then you've discovered the #1 authority website for physical therapists in private practice in the world. In addition to cutting edge free content, videos and articles on this blog you'll also get done-for-you resources, tips, ideas, and systems for starting and growing a physical therapy business.
Whether you want to attract new patients or build relationships with physicians and other referral sources, or if you want to learn time management and the financial skills to manage and run your practice, you've come to the right place. Dive in and enjoy the wealth of FREE information, and be sure to check out the additional resources like the RI 5 Core Formula and the Therapy Newsletter while you are here. Good luck!
If you try and become everything to everybody, you will end up becoming nothing to most people. When you walk into a McDonald’s, you don’t expect too much in terms of ambiance and customer service. It’s a generic, run of the mill place. Your personal training business CANNOT afford to be the same way. Back ...…
What is the definition of the word ‘viral’? It’s an idea that spreads rapidly, improves awareness about your market and opens up new doors on emotional and social enlightenment. Marketers are obsessed with free media, and, as is often the case, we blow it in our rush to get our share. We create content that ...…
Here is the only fitness marketing tip you will ever need. Define yourself as a human being with your own real world stories, and seek referrals from existing clients. We have busy lives, all of us. In the age of the advertising and the internet, its easy for clients to forget about you after discharge ...…
In a competitive economy, finding clients can be challenging, but many methods may be incorporated to successfully market your personal training business. The first step to starting a personal training business is to have the right certification. Check with the state you live in for rules and regulations. This is just one part of the ...…
Conducting a seminar in Brooklyn, teaching physical therapists in private practice about the distinction between traditional physical therapy and cash based fitness programs. Physical therapy private practice owners are trying to understand the best way to implement programs for patients interested in fitness and fitness related services. Key topics covered include - How do you ...…
Take a different approach. Instead of trying to figure out how you can make money and profit in this economy, ask yourself, how can I help my personal training clients and physical therapy patients save money and survive in this economy. a) Call old clients. Ask them “What can I do to help you?”.. It ...…
I was driving home the other night thinking of a fitness marketing plan, and it was pretty late, close to 1 am. The exit I normally take, which is the best way to get to my town, was backed up with several cars.. I just drove on to take the next exit.. It took a ...…
The new year is here. The world is changing. Are you catching up or getting left behind? If you have not done so already, it’s time to write down your goals for 2009 and beyond. My goals are as follows: - Buy a home, for which my income should be maintained or increased. - Become ...…
Where are you going to be one year from today? The same place you are at right now, or in a new exciting state of being, filled with opportunities? It doesn’t matter if you are a personal trainer marketing your services to clients or a physical therapy private practice, the rules are almost the same. ...…
On my way to work this morning, I stopped by at an upscale café for some soy latte. I also ordered some biscotti to go with it and the bill was $7.95. I asked for some extra soy milk in my latte. There was a new attendant behind the counter. I was informed, rather curtly, ...…