Nitin 360

Some trends are going to change the way we do business in 2010. As we get ready for the new year, practice that embraces new trends will see an instant surge in income, recognition and influence amongst patients and referral sources.
Every private practice has hidden assets, untapped income opportunities and overlooked possibilities that can transform [...]

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When marketing your physical therapy private practice, it’s critical to track your advertising and determine if
a) Your marketing dollars are being spent efficiently..
b) Your cost to acquire a new patient is acceptable
The best way to attract patients with your advertisements is to provide highly targeted free information, something that provides value to prospective patients.
Advertising in [...]

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Do you know what the biggest asset is in your private practice?
Is it your list of past patients?
Local physicians?
The number of testimonials you have?

It’s none of the above.
The biggest asset of your practice is your RELATIONSHIP with patients and referral sources.
Here’s the old school view on relationships:

- They are built over a period of time
- [...]

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As you plan your marketing plans for 2010, let me ask you:
What are you doing to promote word of mouth publicity for your practice?
By definition, ‘viral’ marketing allows awareness about your clinic to spread rapidly and is the simplest, fastest way for you to get more patients.  The world of private practice is becoming increasingly [...]

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Ritika and I are spending quality time with family during the holidays. This gave me a chance to unwind and catch up on a lot of reading, including some new books on business and marketing.
I finished reading Gary Vaynerchuk’s new book “Crush It” cover to cover – the story of a Russian immigrant who transformed [...]

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Outstanding.
That’s the word I’d use to describe one of the best physical therapy seminars I ever attended, PPS convention 09. (it’s not the altitude and the alcohol that’s making me say this)
Educational conferences can be dull and boring, but certainly not this one.  When I attend a conference, I want good, solid information sprinkled with [...]

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I’m writing you from my hotel room in Colorado Springs.. hours before my talk on “Online Marketing Strategies For Physical Therapists” with my colleague and friend Tannus Quatre from Vantage Clinical Solutions.
Hundreds of private practice owners have accumulated here to learn the latest physical therapy business tactics to SWAY their business in a new direction.
I [...]

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Thanks to Joe, Sarah Tim, Larry, Beth and everyone for their feedback on the plan.  Let’s dive into Day 4.
Day 4
It’s time for some serious thinking and ‘trimming the fat’ from your practice today.
Take a close look at the list from Day 3, and further refine the list based on the answers to the following [...]

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Halloween last week was a lot of fun… My wife and I made sure our front door and lawn looked as scary as possible, to attract the maximum number of kids! We had loads of chocolate (which I was ordered not to touch) and Ritika was smiling all the way through the evening as she [...]

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It’s not a secret.
The backbone of any physical therapy practice is the development of referral relationships. Cultivating such relationships with patients is the key to physical therapy private practice success.
Personal contact with patient referral sources, the patient community and insurance companies is the most powerful way to boost your credibility as a provider and cement [...]

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