Google has changed the way people use the internet, and it is now changing the way a physical therapy business markets itself. And now, with the advent of Google Local, they are doing it again. Did you know that a well structured Google Local listing can have your private practice website on page one of [...]
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I’m in Las Vegas with my mastermind group and we just finished another 2 days of intense masterminding, uncovering new ways to grow and automate our private practices. We talked about several things, and discovered that there was ONE thing that was holding us back in our private practices in the early years, before we [...]
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They say if you don’t go nuts once in a while, you go nuts. That’s exactly what me and a group of friends did last week in Canada, when I attended my friend Vince Delmonte’s bachelor party, an unusual but highly entertaining white water rafting trip (I am actually going back to Toronto in 2 [...]
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How is your website currently structured? Does it control the experience of the user? It’s an important question, considering that everyone and their pet is online these days. If someone were to visit your website, would they: a) See an attention grabbing headline? b) Want to provide you with my name and email address and [...]
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Let’s face it, we don’t have time to mess with websites, or interact with web designers. You can’t ignore the fact that a website that looks terrible or has a poor layout will hurt your practice no matter how high it ranks in the search engines. I’ve been testing and tweaking my own websites for [...]
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Memorial day weekend is going to be bittersweet. On June 1st, all providers including physicians and physical therapists will see a 21% cut in Medicare reimbursements unless some lawmakers stand in the way. This proposed cut is going to be devastating to providers. If this happens, some doctors will have to drop Medicare patients. The [...]
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Is it possible to convince your patients about your expertise and ‘‘preframe” them even before they step into your practice? Is it possible to convince doctors that you are THE authority even before you pick up the phone and call them? Here’s an example of ‘preframing’ versus ‘cold calling’ a doctor’s office. Cold Calling Hello, [...]
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The Physician Profiling Principle Doctors will now wait in line to speak with you Referral relationships of the future will be based on the human principle of reciprocity. Sure, its important to be a quality provider, and provide great results to patients. But I am talking about something a little deeper – the REAL reason [...]
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The Patient Stimulator Concept An Excerpt From The ‘Patient Ignition’ Module In Referral Ignition In addition to quality care, there is one core philosophy that allows you to pull patients and referral sources towards your clinic. Empower patients to get better, faster by educating them with tools (books, audio CDs and DVDs) that you created [...]
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The Ignition Postcard You’ll be getting a lot of useful information from me over the next few days And you’re getting the Ignition Postcard FIRST because I truly believe this one little postcard can make you enough money to pay for the done-for-you home study toolkit called ‘Referral Ignition’ that I am about to launch [...]
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