Predictions For Physical Therapy Marketing In 2010

Posted on 29. Dec, 2009 by Nitin.

Some trends are going to change the way we do business in 2010. As we get ready for the new year, practice that embraces new trends will see an instant surge in income, recognition and influence amongst patients and referral sources.
Every private practice has hidden assets, untapped income opportunities and overlooked possibilities that can transform [...]

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100 New Patients

Posted on 10. Dec, 2009 by Nitin.

When marketing your physical therapy private practice, it’s critical to track your advertising and determine if
a) Your marketing dollars are being spent efficiently..
b) Your cost to acquire a new patient is acceptable
The best way to attract patients with your advertisements is to provide highly targeted free information, something that provides value to prospective patients.
Advertising in [...]

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The Real Asset of a Private Practice

Posted on 03. Dec, 2009 by Nitin.

Do you know what the biggest asset is in your private practice?
Is it your list of past patients?
Local physicians?
The number of testimonials you have?

It’s none of the above.
The biggest asset of your practice is your RELATIONSHIP with patients and referral sources.
Here’s the old school view on relationships:

- They are built over a period of time
- [...]

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Does Viral Marketing Work?

Posted on 29. Nov, 2009 by Nitin.

As you plan your marketing plans for 2010, let me ask you:
What are you doing to promote word of mouth publicity for your practice?
By definition, ‘viral’ marketing allows awareness about your clinic to spread rapidly and is the simplest, fastest way for you to get more patients.  The world of private practice is becoming increasingly [...]

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4 Strategies, 3 Mantras and the Holidays

Posted on 22. Nov, 2009 by Nitin.

Ritika and I are spending quality time with family during the holidays. This gave me a chance to unwind and catch up on a lot of reading, including some new books on business and marketing.
I finished reading Gary Vaynerchuk’s new book “Crush It” cover to cover – the story of a Russian immigrant who transformed [...]

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Who Says Physical Therapist’s Can’t Have Fun?

Posted on 15. Nov, 2009 by Nitin.

Outstanding.
That’s the word I’d use to describe one of the best physical therapy seminars I ever attended, PPS convention 09. (it’s not the altitude and the alcohol that’s making me say this)
Educational conferences can be dull and boring, but certainly not this one.  When I attend a conference, I want good, solid information sprinkled with [...]

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The Second Level Connection

Posted on 12. Nov, 2009 by Nitin.

I’m writing you from my hotel room in Colorado Springs.. hours before my talk on “Online Marketing Strategies For Physical Therapists” with my colleague and friend Tannus Quatre from Vantage Clinical Solutions.
Hundreds of private practice owners have accumulated here to learn the latest physical therapy business tactics to SWAY their business in a new direction.
I [...]

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The 7 Day Private Practice Tune-Up – Part 2

Posted on 08. Nov, 2009 by Nitin.

Thanks to Joe, Sarah Tim, Larry, Beth and everyone for their feedback on the plan.  Let’s dive into Day 4.
Day 4
It’s time for some serious thinking and ‘trimming the fat’ from your practice today.
Take a close look at the list from Day 3, and further refine the list based on the answers to the following [...]

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The 7 Day Private Practice Tune-Up – Part 1

Posted on 03. Nov, 2009 by Nitin.

Halloween last week was a lot of fun… My wife and I made sure our front door and lawn looked as scary as possible, to attract the maximum number of kids! We had loads of chocolate (which I was ordered not to touch) and Ritika was smiling all the way through the evening as she [...]

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Tell The World

Posted on 29. Oct, 2009 by Nitin.

It’s not a secret.
The backbone of any physical therapy practice is the development of referral relationships. Cultivating such relationships with patients is the key to physical therapy private practice success.
Personal contact with patient referral sources, the patient community and insurance companies is the most powerful way to boost your credibility as a provider and cement [...]

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