Brian Boyle, one of the speakers at the 2012 Private Practice Retreat, is the co-owner of Gaston Rehab Associates, Inc., an outpatient private practice specializing in preventative wellness, industrial/on-site physical therapy and ergonomics. After his practice skyrocketed with a combination of innovative on-site rehab programs, strategic alliances and marketing to decision makers, Brian decided to perfect the art of marketing on-site rehab programs. His company has a waiting list of businesses locally, regionally, and nationally for a unique and innovative program, Worksite Physical Solutions™.
Brian’s expertise in ergonomic assessment, functional job analysis/job description, functional capacity evaluation, and pre-work screen design, allow him to provide powerful, cost-effective solutions to employers of all sizes – saving those companies millions of dollars in direct and indirect costs adding to their overall bottom line.
Brian is on the nominating committee for the Private Practice Section of the APTA, a founding circle member of the Physical Therapy Business Alliance, and the Chair of the NCPTA Private Practice SIG.
I interviewed Brian recently and asked him six key questions.
- Why did you get into private practice?
- How hard has your struggle been?
- What have been your biggest sacrifices?
- What are the biggest mistakes you’ve made when building your practice?
- What is the advice you’d give to someone looking to grow their practice?
- What is the most important attribute you’ve had to develop to grow your practice?
The ability to actually get physicians who refer to our office in our area was a big struggle. So what we decided to do was to get outside of the clinic and go after the employers, we go after business that actually had a need instead of waiting for someone to actually refer to us. We decided to go out and get business ourselves. It is a big struggle for the reason that we’re not really taught in PT school how to get out of the clinic and go after business. And I think that the biggest struggle that we had was, do we do this to survive and what does survival looks like? Do we want to be around in 5 – 10 years, or just give in and close up shop.”
Whether you’re selling yourself to patients or you’re selling your services to peers, it’s all a sales process. Selling is how the business grows and I believe that people don’t like to be sold but they love to buy. It can be in any form, whether buying a product from you and your services or just buying into you or believing. People are looking at ways that can improve themselves and their services and business. Learn to be a better salesperson at all level and build relationships and you’ll do much better than you currently are.
Brian ended the interview on a high note: “There are endless possibilities. It really just depends on being able to find the needs of your client and build/deliver around those solutions that you come up with for those needs. Some of these clients are saving millions of dollars per year with on-site wellness programs, so why can’t we be that solution for them?”
By the way, Brian will be speaking at the 2012 Private Practice Retreat in Las Vegas from April 13 to April 15. His presentation subject is:
Although most physical therapists know about ergonomic protocols and provide this type of care as clinicians, there is no blueprint to market these services . Consistent with the Triple AIM initiative, the idea is to improve quality with measurable outcomes, improve the patients experience and reduce cost per capita.
In this unique session, private practice owners will learn to market preventive services to employers in the community and discover how to approach the employer and position your services, demonstrate the value and cost-saving potential of on-site rehab programs, prepare the materials to convince the employer of the benefits of the program (improving the quality of life, work productivity and decreasing cost of healthcare), negotiate and secure the contract with the employer, improve the overall experience of the employee and reducing cost per capita through preventive services.