It doesn’t matter what type of professional you are; physical therapist, personal trainer or even a plumber, its important to focus your marketing efforts in the right way.
Personal contact with influencers comes first, then websites and online promotions.
If you want to build the business of your dreams, you will win with number. Numbers come with meaningful, one on one contact. Don’t make the mistake that I did, for a long time; focus exclusively on websites and online growth strategies.
You must have a heirarchy of marketing efforts and prioritize on the things that bring you the most return on investment.
If you are conducting a cash based program, the number one thing you can do is give away free trial memberships. When your clinic looks busy, you give patients that ‘blue chip’ feeling. You can provide ‘trial group exercise coupons’ that can be handed out to friend, family and patients. You can conduct presentations where such coupons can be handed out.
One to one contact, preferably to large groups of people or influencers in your area is the best way to market.
