On March 12th, Wall Street Journal Editor, Wendy Bounds, hosted a panel of some of the most entrepreneurial minds in business as they discussed what turns a good idea into a major business proposition.
Panelists included some of the leading minds in business, including Seth Godin, Matthew Growney, Danny Meyer and Lida Orzeck. I managed to catch up with Seth Godin and asked him his opinion about how physical therapists should market themselves better. Interesting comments – very simple, yet succinct.
