How to Create Innovative Ads for your Private Practice | Nitin 360

How to Create Innovative Ads for your Private Practice

Yesterday, I was driving down route 10 here in NJ, and a huge billboard grabbed my attention.

It was an ad for a pain management center (of all things) and a pretty innovative one at that.

How to Create Innovative Ads for your Private Practice

This ad has been around for months, and that tells me something.

It’s working for the physicians at the pain management clinic.

In this new training video, I analyze the billboard and tell you what’s working and what can be improved in it.

httpv://youtu.be/P6E4N10Yox4

Anatomy of a Compelling Ad to Promote your Private Practice

If you are running ANY type of ad in the community (postcards, newspaper ads, local mailers), you’ll find this training very helpful. This billboard is just one of the examples of innovative marketing that you can expect to discover at the 2013 Private Practice Summit on April 19, 20 and 21 in NJ, and I hope to see you there.

PS – In two days, the deadline for the super saver price of the Private Practice Summit will expire. Click here to secure your seats for the 2013 Private Practice Summit in NJ on April 19, 20 and 21. You’ll get a bonus session on “Income diversification with real life examples of cash paying programs and innovative marketing programs (including innovative ways to market your clinic).

TAKE ACTION

The information that can prepare your practice for the difficult economic times that lay ahead and help you to become a “success story” are available at this year’s Private Practice Summit in Rutherford, NJ, April 19 -21, 2013.

Without the right information and long-term strategies you run the risk of making the same mistakes that other struggling private practice owners have made, and experiencing another year of uncertainty, fear, and disappointment. Click below to register right now.

P.S. If I were to list a final ‘bonus’ characteristic it would be…Successful Private Practice Owners Make Decisions And Take Action.

The super saver price for the 2013 Summit ends this Saturday at midnight PST. This event is almost sold out and it’s your last chance to click here and register for the biggest practice building event of the year on April 19, 20 and 21 in Rutherford, NJ.

6 Comments

  • Jen Pascale says:

    You must really live and breathe private practice because you notice everything associated with it. No wonder you are so good at what you do. Your commitment to helping private practitioners is inspiring. I am also committed to growing my private practice and have been following your blogs. Now, I am going to bring my commitment to the next level by attending the summit this April in New Jersey. See you there.

  • Phillip Zane says:

    In the present economy, marketing can bridge the gap between the private practice and patients. As a clinician, we know how to give the best service but prospective patients might not be even aware of our existence and what we offer. Your analysis of the ads that you saw pointed me in the right way on how to do innovative marketing, not just run of the mill marketing.

    I wish I had known of the summit earlier so I could have arranged my schedule. Anyways, I will take advantage of whatever resources will be available. It's the next best thing to being there.

    Thanks.

  • Terry Rogers says:

    If your analysis of the ad that you saw is a prelude to the summit this April, then I would be expect it to be full of innovation and practicality. If I have second thoughts about investing to attend the summit this April, this seals the deal. You certainly are ahead when it comes to strategies on how we can be successful in private practice. I know you will exceed expectations in the summit.

  • Rich D. says:

    Ran across your blog and was pretty impressed with what I've seen so far. I think a lot of us forget how important it is to market but not only that how important it is to market above and beyond the typical types of marketing used by most practices.

    Excellent post. I'll be reading more!

  • Nitin,
    I love how you dissect this bilboard. I agree that driving by at 40mph one will probably only see the headline and telephone number. even just "CALL" and the local number as you mentioned would probably drive more business.

    I would also love to watch a video of you dissecting a business card, maybe even a brochure. I think that would be very helpful for many therapists.

    thanks
    aaron

  • totalactivation says:

    Thanks Aaron! Definitely something I'll do soon. Let me know if you have any other suggestions. Nitin

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