Comments on: How Do I Market My Personal Training Business? http://www.nitin360.com/how-do-i-market-my-personal-training-business.html Let Nitin Chhoda PT, DPT teach you the best physical therapy business and physical therapy marketing tactics for physical therapy management success. Discover insider secrets on marketing your physical therapy business, improving physical therapy documentation, physical therapy software, physical therapy billing, physical therapy coding, physical therapy tools and physical therapy website marketing Fri, 03 Feb 2012 16:37:39 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Marketing Personal Training | Nitin 360 http://www.nitin360.com/how-do-i-market-my-personal-training-business.html/comment-page-1#comment-424 Marketing Personal Training | Nitin 360 Thu, 28 May 2009 07:05:55 +0000 http://www.nitin360.com/?p=86#comment-424 [...] marketing personal training needs a whole new approach. You should look at every opportunity for marketing personal training. Remember your ultimate goal is to find customers who will buy your products or [...] [...] marketing personal training needs a whole new approach. You should look at every opportunity for marketing personal training. Remember your ultimate goal is to find customers who will buy your products or [...]

]]> By: Vikram Rajan http://www.nitin360.com/how-do-i-market-my-personal-training-business.html/comment-page-1#comment-6 Vikram Rajan Sun, 25 Jan 2009 16:49:37 +0000 http://www.nitin360.com/?p=86#comment-6 While I don't work directly with PTs (in all the meanings of that acronym), one of my partners do. PT expertise, and thus the 'transaction services,' can be marketed the same way a law or accounting practices do. Branding your expertise, through a variety of media, and complementary centers of influence. Focus not on the service sessions, but on attracting potential clients to inquire around their frustration, confusion, and literally, their pain. While most sales and marketing should focus on relief and benefit, many potential clients of professional services do "know enough" to ask for what I call "handles." It's the "stuff like..." that they hold onto and thus ask for. These are features or aspects of your services. ~ Vikram Rajan <a href="http://www.PracticeMarketingAdvisors.com" rel="nofollow">PracticeMarketingAdvisors.com</a> While I don’t work directly with PTs (in all the meanings of that acronym), one of my partners do. PT expertise, and thus the ‘transaction services,’ can be marketed the same way a law or accounting practices do.

Branding your expertise, through a variety of media, and complementary centers of influence. Focus not on the service sessions, but on attracting potential clients to inquire around their frustration, confusion, and literally, their pain.

While most sales and marketing should focus on relief and benefit, many potential clients of professional services do “know enough” to ask for what I call “handles.” It’s the “stuff like…” that they hold onto and thus ask for. These are features or aspects of your services.

~ Vikram Rajan
PracticeMarketingAdvisors.com

]]>