Comments on: Improve The Profitability Of Your Physical Therapy Private Practice.. http://www.nitin360.com/how-can-i-improve-the-profitability-of-my-physical-therapy-private-practice.html Let Nitin Chhoda PT, DPT teach you the best physical therapy business and physical therapy marketing tactics for physical therapy management success. Discover insider secrets on marketing your physical therapy business, improving physical therapy documentation, physical therapy software, physical therapy billing, physical therapy coding, physical therapy tools and physical therapy website marketing Fri, 03 Feb 2012 16:37:39 +0000 hourly 1 http://wordpress.org/?v=3.1.1 By: Popular Strategies For Promoting A Physical Therapy Practice | Nitin 360 http://www.nitin360.com/how-can-i-improve-the-profitability-of-my-physical-therapy-private-practice.html/comment-page-1#comment-448 Popular Strategies For Promoting A Physical Therapy Practice | Nitin 360 Thu, 28 May 2009 11:19:46 +0000 http://www.nitin360.com/?p=101#comment-448 [...] Press release distribution is a valuable technique to make the presence of your business known. The media is always looking for new storylines. Submitting press releases online could prove to be a profitable expenditure. Yes, this will require a small investment but well worth the effort in the long run. Online press release distribution services websites are a mainframe for the press to find news that is worthy of being published. [...] [...] Press release distribution is a valuable technique to make the presence of your business known. The media is always looking for new storylines. Submitting press releases online could prove to be a profitable expenditure. Yes, this will require a small investment but well worth the effort in the long run. Online press release distribution services websites are a mainframe for the press to find news that is worthy of being published. [...]

]]> By: Nitin http://www.nitin360.com/how-can-i-improve-the-profitability-of-my-physical-therapy-private-practice.html/comment-page-1#comment-66 Nitin Fri, 13 Feb 2009 19:29:29 +0000 http://www.nitin360.com/?p=101#comment-66 Leveraging time is the key to winning new business. In the last 30 minutes, I have set the groundwork to reach out to over 200 people. I got off the phone with the chief of the local chamber of commerce and offered to do 'a free health and wellness seminar'. I was told that I could get scheduled for April, and that I would be given an excel sheet with names and email addresses of over 400 local businesses I can contact via email, to get public speaking engagements. This the fastest way to reach out to a new patient population. Leveraging time is the key to winning new business. In the last 30 minutes, I have set the groundwork to reach out to over 200 people. I got off the phone with the chief of the local chamber of commerce and offered to do ‘a free health and wellness seminar’. I was told that I could get scheduled for April, and that I would be given an excel sheet with names and email addresses of over 400 local businesses I can contact via email, to get public speaking engagements. This the fastest way to reach out to a new patient population.

]]> By: Bud Ward http://www.nitin360.com/how-can-i-improve-the-profitability-of-my-physical-therapy-private-practice.html/comment-page-1#comment-65 Bud Ward Fri, 13 Feb 2009 19:15:26 +0000 http://www.nitin360.com/?p=101#comment-65 Great points! A huge problem, as I see it, is that the little training most of us receive in marketing is completely wrong. Many of us are taught to be sales people, not true marketers. During my years as a director for a national PT company, their primary method for marketing was buying lunch for every doctor in town. This is a very expense & marginally effective approach. Often, the doctor will forget about you in 1-2 weeks (or less). I've always been an advocate for direct to consumer marketing for healthcare. It's more effective for a patient to tell their doctor about me than for me go "beg" for referrals. The key is to create awareness & "buzz" in your community using personal contacts, social media, etc. With patients becoming more financially responsible for their healthcare, they will start to choose quality (or perceived quality) and personal attention. Great points! A huge problem, as I see it, is that the little training most of us receive in marketing is completely wrong. Many of us are taught to be sales people, not true marketers. During my years as a director for a national PT company, their primary method for marketing was buying lunch for every doctor in town. This is a very expense & marginally effective approach. Often, the doctor will forget about you in 1-2 weeks (or less).

I’ve always been an advocate for direct to consumer marketing for healthcare. It’s more effective for a patient to tell their doctor about me than for me go “beg” for referrals. The key is to create awareness & “buzz” in your community using personal contacts, social media, etc. With patients becoming more financially responsible for their healthcare, they will start to choose quality (or perceived quality) and personal attention.

]]> By: Get Old Personal Training and Physical Therapy Clients Back | Nitin 360 http://www.nitin360.com/how-can-i-improve-the-profitability-of-my-physical-therapy-private-practice.html/comment-page-1#comment-50 Get Old Personal Training and Physical Therapy Clients Back | Nitin 360 Mon, 09 Feb 2009 17:05:29 +0000 http://www.nitin360.com/?p=101#comment-50 [...] One of your biggest business assets is your list of contacts, specifically old customers.  Utilizing an list of discharged patients is the fastest way to improve the profitability of a physical therapy private practice. [...] [...] One of your biggest business assets is your list of contacts, specifically old customers.  Utilizing an list of discharged patients is the fastest way to improve the profitability of a physical therapy private practice. [...]

]]> By: Physical Therapy Private Practice Lecture | Nitin 360 http://www.nitin360.com/how-can-i-improve-the-profitability-of-my-physical-therapy-private-practice.html/comment-page-1#comment-33 Physical Therapy Private Practice Lecture | Nitin 360 Sat, 07 Feb 2009 13:07:42 +0000 http://www.nitin360.com/?p=101#comment-33 [...] The topic also dealt with improving the profitability of your physical therapy private practice.. [...] [...] The topic also dealt with improving the profitability of your physical therapy private practice.. [...]

]]> By: Instant Email Newsletters - The Future Of Marketing | Nitin 360 http://www.nitin360.com/how-can-i-improve-the-profitability-of-my-physical-therapy-private-practice.html/comment-page-1#comment-19 Instant Email Newsletters - The Future Of Marketing | Nitin 360 Fri, 06 Feb 2009 19:40:25 +0000 http://www.nitin360.com/?p=101#comment-19 [...] This is instant, free promotion of your clinic in the local community.. Whether it is standard care or a niche program, the public will look to you as a source of meaningful information and seek your services for physical ailments. Media publicity can pave the way for community events / screenings. This way, you can improve the profitability of your physical therapy private practice.. [...] [...] This is instant, free promotion of your clinic in the local community.. Whether it is standard care or a niche program, the public will look to you as a source of meaningful information and seek your services for physical ailments. Media publicity can pave the way for community events / screenings. This way, you can improve the profitability of your physical therapy private practice.. [...]

]]> By: Nitin http://www.nitin360.com/how-can-i-improve-the-profitability-of-my-physical-therapy-private-practice.html/comment-page-1#comment-11 Nitin Thu, 29 Jan 2009 19:10:11 +0000 http://www.nitin360.com/?p=101#comment-11 It's a predicament for us as practitioners, yes. If we can serve the twin goals of promoting the profession and marketing our clinic in the process, it's a win-win for both sides. Public seminars, informational brochures, business card distribution, website marketing and community events (injury prevention day) serve as a great way to promote awareness and brand your clinic at the same time. It’s a predicament for us as practitioners, yes. If we can serve the twin goals of promoting the profession and marketing our clinic in the process, it’s a win-win for both sides. Public seminars, informational brochures, business card distribution, website marketing and community events (injury prevention day) serve as a great way to promote awareness and brand your clinic at the same time.

]]> By: Denver Physical Therapy Colorado http://www.nitin360.com/how-can-i-improve-the-profitability-of-my-physical-therapy-private-practice.html/comment-page-1#comment-10 Denver Physical Therapy Colorado Thu, 29 Jan 2009 14:12:40 +0000 http://www.nitin360.com/?p=101#comment-10 I couldn't agree more, as a whole we are terrible marketers. I think one of the challenges is that Physical Therapy covers such a broad spectrum of approaches, services, and conditions. The general public doesn't know that the Physical Therapy you may receive if you suffered a stroke is very different from the PT you might receive is you are rehabbing after surgery, which is different again from treating back pain. I think the average person doesn't really know what Physical Therapy is. What are your thoughts? I couldn’t agree more, as a whole we are terrible marketers.

I think one of the challenges is that Physical Therapy covers such a broad spectrum of approaches, services, and conditions.

The general public doesn’t know that the Physical Therapy you may receive if you suffered a stroke is very different from the PT you might receive is you are rehabbing after surgery, which is different again from treating back pain.

I think the average person doesn’t really know what Physical Therapy is.

What are your thoughts?

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