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One of your biggest business assets is your list of contacts, specifically old customers. Utilizing an list of discharged patients is the fastest way to improve the profitability of a physical therapy private practice.
Pick up the phone and start calling all your old customers. Don’t just call with the intention of selling personal training and marketing your physical therapy clinic, call with the intention of spending 2-3 meaningful, personal and interactive minutes with them.
Tell them about your business, your new services, and ask them to come back, or refer someone they know. These are the best individuals to talk to, because they know you and have worked with you in the past.
It’s time to get the old personal training clients and physical therapy patients back.