One of the hot topics of discussion at the recently conducted 2013 Private Practice Summit in New Jersey was the importance of staff management. The overwhelming topic of discussion was the importance of people and systems.
Besides marketing, there are two things needed for the growth of a private practice.
- The right systems (technology, written policies, procedures)
- The right people (the right hierarchy and the right roles for the right people)
When you take a closer look at the video, you’ll see a lone guy dancing by himself, until a bunch of people start joining in.
That’s exactly how you grow a practice, and build a team. One at a time. You may be the only one dancing in the beginning, but soon, you’ll have others dancing with you. The right people in the right roles, with the right systems, can make all the difference in your practice.
In order to grow your time, you need to be able to do THREE things to grow a team.
- Inspire people to join your team and share your vision
- Aggregate people so that everyone works together
- Energize them to help you grow your practice
Every staff member should know what their THREE primary responsibilities are, and the exact steps they need to take when they come to work, and before they leave work.
On the flip side, it’s important to let it be known if someone is not maintaining the standards you expect from them. Nothing affects the morale of good staff members more than the practice owner tolerating the not-so-good team members. Be firm, yet professional and let staff members know what you expect from them. As a practice owner, it will make your life easier, and they will appreciate you more for it.
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