Most private practice owners want the ‘magic formula’ or the ‘trendy thing’ to get more patients.
As intelligent, educated professionals, we tend to over-analyze and complicate things that are relatively simple.
Take growing your practice for example.
WAY too much time is wasted on:
- Fancy web sites
- Newspaper ads
- Buying Google and Facebook ads
- SEO tactics and blogging
- Expensive brochures and business cards
1 – Asking your patients to refer friends and family (and having your staff back your efforts 100%)
2 – Approaching physicians in creative and unconventional (yet ethical ways) so they don’t ignore you
3 – Create joint endorsement campaigns with local businesses- you help them and they help you
This formula is VERY simple – yet underutilized.
There’s nothing wrong with a slick website or buying ads on Google and Facebook or even my own products like Therapy Newsletter.
But it makes NO sense if you don’t have 1, 2, 3 dialed in. It’s like focussing on the icing without the cake.
In fact, this ‘website stuff’ sounds so convoluted (yet interesting) that there are several companies that will gladly sell you junk you don’t need like ‘custom template, mobile templates, SEO services’.
Here’s what they won’t tell you – for MOST practices, a fancy website, with an encyclopedia of content, Facebook marketing, etc is a WASTE OF TIME.
- To get prospects to ‘opt in’ so you can send them a newsletter and eventually convert them to patients
- To help patients get basic information and make appointments
I know there are a lot of “shiny” practice building ideas out there, trying to get your attention by complicating and confusing you.
Now, if 1, 2, 3 make sense to you, then don’t miss out on the 2016 Referral Ignition Event on April 15, 16, 17 in Orlando, FL. Get up to 32 CEUs.
I want you to come to the conference so I can help you build a better private practice.
http://www.referralignition.com/event2016 <= Learn more here.
P.S. You’ll earn CE’s as well – and I can’t wait to meet you in person, get to spend some quality time with you.