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Corporate Fitness Programs 101

Posted on 17. Feb, 2008 by admin in Fitness Marketing, Grow Your Private Practice, Marketing 101

Consider a Corporate Wellness Program

Companies across the United States are struggling to lower healthcare costs. Corporate fitness programs are a need best satisfied by personal trainers and private practice physical therapists.

A healthier employee is going to be more productive and will cost the system less than an employee plagued by injury. Go through your local phone directory and find local companies with 30 employees or more. When speaking with administration, tell them about the financial benefits of the program.

When speaking with the staff, help them understand the benefits of the program in day to day life. As a PT, this can be done through various ways, like use of technology in fitness and physical therapy marketing.

Corporate fitness programs are an affordable, profitable service that physical therapists can duplicate. The staff trains at work, and there are no overheads for the therapist. 2 group fitness workshops a week for one corporation are sufficient.

The therapist can charge a monthly fee, based on the number of employees the service is offered to. A general rule of thumb is to charge $15 per employee per class, irregardless of how many show up for the session. You want to charge based on the number of staff members who have access to you, not on those who actually show up for the group class.

Therefore, for a staff of 30 employees who get 2 ergonomics and general conditioning classes a week, charges should be approximately $3500-$4000 a month. 2 contracts with corporations in your area could bring in $7000-$8000 a month for your clinic with no additional costs, other than stationary and handouts.

Initiate A Group Fitness Program For Seniors

Educate the elderly about the benefits of exercise by making presentations at senior citizens homes, organizing community events at the local YMCA and mailing flyers tot retirement communities.

Engage the elderly in a light, enjoyable and functional exercise program at a cost of under $10 per person per class and promote packages of 8 classes at a time, 2 class a week for 4 weeks. The advantage with senior citizens is that there are fewer time constraints as compared to corporate fitness boot camps.

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