Category Archives: Improve Profitability

12 Tips for Attracting New Patients in the Obamacare Economy

“The Only Thing That Is Constant Is Change -” – Heraclitus 2013 brought the introduction of sweeping, mandated regulatory and procedural changes that impacted virtually every single private practice owner operating a physical therapy clinic in the US. It was just the beginning. 2014, continues the Obamacare economy era of rapid changes and declining reimbursements. […]…

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Remote Physical Therapy Anyone?

On Tuesday, November 5th, Google introduced a new tool called ‘Google Helpouts’. According to a new article on CNN, this new instant video chat tool allows individuals to get help from live experts online. Currently, the service offers professionals with advice on music lessons, cooking demonstrations and basic home repair tips. Google offers a 100% […]…

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The Baby Boomer Fitness Revolution (and How PTs can Capitalize)

Trust me, I know first hand that physical therapy practices are having the squeeze put on them.   I’ve been working side by side with a PT/OT clinic for 6 years now.   Our blended business model has worked well for years. Even though we opened in 2007 right before the downturn in 2008, we […]…

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Why Branding is a COMPLETE Waste of Time

If you had a choice as a physical therapy business owner, would you rather have a visit or a patient? Traditional physical therapy marketing has always been about getting as many patients or referral sources as possible. Private practice owners copy their previous employer or local competitors and tend to broadcast, not target a message. […]…

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Physical Therapy Billing Coding Do’s and Dont’s

Physical therapy billing coding errors can sabotage the cash flow for any private practice irregardless of the clinical skills of the practitioners and the marketing strategies employed by the private practice owner.  Since the goal of any private practice is to successfully collect payment for the services they offer, these mistakes can be a costly […]…

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Google Changes Physical Therapy Business

Google has changed the way people use the internet, and it is now changing the way a physical therapy business markets itself. And now, with the advent of Google Local, they are doing it again. Did you know that a well structured Google Local listing can have your private practice website on page one of […]…

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PT Magazine Editor Reveals Physical Therapy Marketing

Nitin C:    Today, I have the privilege of interviewing Donald Tepper, the editor of PT magazine. Don, today’s talk is about how a physical therapist in private practice can market himself or herself better. There are a lot of techniques out there on how we can get the word out to physicians and patients about […]…

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Handwritten Postcards To Patients?

The right kind of advertising allows you to precisely track a return on investment, cut through the clutter, and identify with patients on an emotional level. Big corporations spent millions of dollars in order to be able to achieve these three goals. Today, patients are exposed to several hundred marketing messages a day. In order […]…

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Interview With Physical Therapy Marketing Expert

NITIN CHHODA:  Today, I am interviewing an expert in physical therapy marketing, Dr. Kareem Samhouri PT from Global Fitness LLC. Kareem is a physical therapist and fitness professional.  He has integrated amazing systems in his own practice, and was recently featured on NBC Philadelphia. Kareem’s ideas on physical therapy marketing are way ahead of the […]…

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The Power Of Gift Giving

When was the last time someone you worked with gave you a surprise gift? Did it feel good? Chances are, you were impressed and told some friends about it. What if you impressed patients with gifts, and they started talking to their friends about you? Patients love getting souvenirs from clinics, particularly if the souvenir […]…

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