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PT Magazine Editor Reveals Physical Therapy Marketing

Posted on 30. Sep, 2009 by Nitin.

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Nitin C: Today, I have the privilege of interviewing Donald Tepper, the editor of PT magazine. Don, today’s talk is about how a physical therapist in private practice can market himself or herself better. There are a lot of techniques out there on how we can get the word out to physicians and patients about [...]

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Handwritten Postcards To Patients?

Posted on 04. Sep, 2009 by Nitin.

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The right kind of advertising allows you to precisely track a return on investment, cut through the clutter, and identify with patients on an emotional level. Big corporations spent millions of dollars in order to be able to achieve these three goals. Today, patients are exposed to several hundred marketing messages a day. In order to be [...]

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Interview With Physical Therapy Marketing Expert

Posted on 15. Jul, 2009 by Nitin.

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NITIN CHHODA: Today, I am interviewing an expert in physical therapy marketing, Dr. Kareem Samhouri PT from Global Fitness LLC. Kareem is a physical therapist and fitness professional. He has integrated amazing systems in his own practice, and was recently featured on NBC Philadelphia. Kareem’s ideas on physical therapy marketing are way ahead of the [...]

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The Power Of Gift Giving

Posted on 16. Jun, 2009 by Nitin.

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When was the last time someone you worked with gave you a surprise gift? Did it feel good? Chances are, you were impressed and told some friends about it. What if you impressed patients with gifts, and they started talking to their friends about you? Patients love getting souvenirs from clinics, particularly if the souvenir has a high perceived [...]

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Beginners Guide To Starting A Private Practice Physical Therapy Clinic

Posted on 02. Apr, 2009 by Nitin.

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If you are just starting a physical therapy private practice, there are two key aspects that you need to focus on: treating patients and handling the business side of the practice. Treating patients is the clinical aspect we learned in school, and the business aspect is what will bring in the profits and be just [...]

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Which Is The Easiest Way To Increase Physical Therapy Referrals?

Posted on 25. Mar, 2009 by admin.

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As a physical therapist, there are several things you can do to increase physical therapy referrals, the most important being consistency of contact with referral sources. Feel free to leave a comment, so I can respond, and write future blog posts geared to your specific needs. Research the local physicians and their patient population Groundwork is important. [...]

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What Are Some Examples Of Good Physical Therapy Business Models?

Posted on 07. Mar, 2009 by admin.

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Today customers looking for healthcare providers that will meet their physical needs as well as fit into their busy schedules. These conditions and changing consumer demands have made it necessary to come up with a new physical therapy business model for both the inpatient and outpatient delivery of physical therapy services. However, this new physical therapy [...]

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Which Are The Most Recent Physical Therapy Trends That Are Important To A Physical Therapy Business?

Posted on 23. Feb, 2009 by Nitin.

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There are several new goals and modifications to existing physical therapy trends that have been proposed by American Physical Therapy Association (APTA) under its Vision 2020 strategy. For instance, one of the tenets of Vision 2020 is autonomous practice. The APTA Board has said that autonomous practice applies to all physical therapists regardless of their practice [...]

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Starting A Physical Therapy Practice

Posted on 19. Feb, 2009 by Nitin.

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Can you start a private physical therapy practice? What does it take? This is what you need to know immediately you think of setting up your own project. Physical therapy involves treatment of pain, healing and restoring movement to the body. The first question you need to ask before going into a private practice is the [...]

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The Most Effective Methods For Marketing Health Products

Posted on 18. Feb, 2009 by Nitin.

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We see infomercials’, pop-up ads, and all sorts of marketing tactics used by the health industry every day. With most methods, we see studies or research information to support the claims of the marketer. This information is gathered for two reasons. The first reason is to ensure there are no health hazardous associated with the health [...]