Archive for 'Improve Profitability'
Google Changes Physical Therapy Business
Posted on 02. Jul, 2010 by Nitin.
Google has changed the way people use the internet, and it is now changing the way a physical therapy business markets itself. And now, with the advent of Google Local, they are doing it again. Did you know that a well structured Google Local listing can have your private practice website on page one of [...]
Continue Reading
PT Magazine Editor Reveals Physical Therapy Marketing
Posted on 30. Sep, 2009 by Nitin.
Nitin C: Today, I have the privilege of interviewing Donald Tepper, the editor of PT magazine. Don, today’s talk is about how a physical therapist in private practice can market himself or herself better. There are a lot of techniques out there on how we can get the word out to physicians and patients about [...]
Continue Reading
Handwritten Postcards To Patients?
Posted on 04. Sep, 2009 by Nitin.
The right kind of advertising allows you to precisely track a return on investment, cut through the clutter, and identify with patients on an emotional level. Big corporations spent millions of dollars in order to be able to achieve these three goals. Today, patients are exposed to several hundred marketing messages a day. In order [...]
Continue Reading
Interview With Physical Therapy Marketing Expert
Posted on 15. Jul, 2009 by Nitin.
NITIN CHHODA: Today, I am interviewing an expert in physical therapy marketing, Dr. Kareem Samhouri PT from Global Fitness LLC. Kareem is a physical therapist and fitness professional. He has integrated amazing systems in his own practice, and was recently featured on NBC Philadelphia. Kareem’s ideas on physical therapy marketing are way ahead of the [...]
Continue Reading
The Power Of Gift Giving
Posted on 16. Jun, 2009 by Nitin.
When was the last time someone you worked with gave you a surprise gift? Did it feel good? Chances are, you were impressed and told some friends about it. What if you impressed patients with gifts, and they started talking to their friends about you? Patients love getting souvenirs from clinics, particularly if the souvenir [...]
Continue Reading
Beginners Guide To Starting A Private Practice Physical Therapy Clinic
Posted on 02. Apr, 2009 by Nitin.
If you are just starting a physical therapy private practice, there are two key aspects that you need to focus on: treating patients and handling the business side of the practice. Treating patients is the clinical aspect we learned in school, and the business aspect is what will bring in the profits and be just [...]
Continue Reading
Which Is The Easiest Way To Increase Physical Therapy Referrals?
Posted on 25. Mar, 2009 by admin.
As a physical therapist, there are several things you can do to increase physical therapy referrals, the most important being consistency of contact with referral sources. Feel free to leave a comment, so I can respond, and write future blog posts geared to your specific needs. Research the local physicians and their patient population Groundwork [...]
Continue Reading
What Are Some Examples Of Good Physical Therapy Business Models?
Posted on 07. Mar, 2009 by admin.
Today customers looking for healthcare providers that will meet their physical needs as well as fit into their busy schedules. These conditions and changing consumer demands have made it necessary to come up with a new physical therapy business model for both the inpatient and outpatient delivery of physical therapy services. However, this new physical [...]
Continue Reading
Which Are The Most Recent Physical Therapy Trends That Are Important To A Physical Therapy Business?
Posted on 23. Feb, 2009 by Nitin.
There are several new goals and modifications to existing physical therapy trends that have been proposed by American Physical Therapy Association (APTA) under its Vision 2020 strategy. For instance, one of the tenets of Vision 2020 is autonomous practice. The APTA Board has said that autonomous practice applies to all physical therapists regardless of their [...]
Continue Reading
Starting A Physical Therapy Practice
Posted on 19. Feb, 2009 by Nitin.
Can you start a private physical therapy practice? What does it take? This is what you need to know immediately you think of setting up your own project. Physical therapy involves treatment of pain, healing and restoring movement to the body. The first question you need to ask before going into a private practice is [...]
Continue Reading
FREE MARKETING MANUAL
ADD NEW PATIENTS WEBINAR SERIES
Find Me At:
AUTOMATED PATIENT REFERRALS!
