Can you do it in such a way that the individual now WANTS to come to your clinic?

I think you will find this 10 minute video very instructive, since it will teach you how to stand apart from your competitors, and give you the edge in physical therapy marketing.

In order to stand apart as a physical therapy private practice, you need to be able to do 3 things:

a) Identify a targeted patient audience that you can serve (specialize)

b) Provide easy solutions (information) to those patients

c) Simply complex problems for the patient with a step-by-step blueprint / protocol that is easy for them to understand and implement.

Once you can provide patients (and the community) with this information in an easy to digest format (using various forms of delivery like newsletters, ebooks, teleseminars etc), you will immediately stand out as a provider and get noticed by doctors and patients.

How do you know you have done this successfully?

If you are able to describe your services to this complete stranger in an elevator (master your elevator pitch) in 20 seconds or less, and the stranger WANTS to come to your clinic and requests your business card before he leaves the elevator, you have done your job successfully.

Speaking of revelations, I am prepared to my BEST KEPT secrets to ignite referrals at the Private Practice Summit in Rutherford, NJ on September 11 and September 12.

The ‘fast action’ price of $497 goes up at midnight tonight. This is your last chance to secure your seats at this groundbreaking, life altering event.

http://www.privatepracticesummit.com/

If you want to save time, just click on the button below and secure your seat.

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Getting an individual to refer is a multi-step process. It doesn’t happen ‘by chance’, it takes some planning and preparation. It requires patient conditioning.

The mistake most private practice owners make is to expect patients to refer with one request. The truth is, it takes repetition to get referrals.

Repetition + Request = Referrals

Rather than write it out, I created the video to walk you through the process, step by step.

PS. If you want to learn my COMPLETE Referral Generation formula, register for the Private Practice Summit. If you’re on the fence, then it’s time to listen to your gut before the price goes up again next Tuesday.

If you have questions about the summit, then give us a call directly at 201-535-4475. I’ll come to the phone personally to answer YOUR questions about the summit today and tomorrow . The lines will be full, so please be patient.

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http://www.privatepracticesummit.com/48hourwebinars <—- Here they are, for the next 3 days only.

You’ll learn from some of the speakers at the 2010 summit, on topics such as:

a) How to become an official physical therapist for professional athletes
b) Untapped marketing avenues for your clinic
c) Strategies to reach a new patient population
d) Techniques to be the most well recognized physical therapist in your community

While these were originally intended for the attendees of the Summit, I decided to make them available to you for a limited time as a way of saying THANKS for reading. I also arranged a special LUNCH AND LEARN BONUS with these speakers at the summit but you have to act soon because this bonus is only available to the next 7 attendees or until Friday, whichever comes sooner.

http://www.privatepracticesummit.com/48hourwebinars <—- Watch the webinars today

They will be removed at 12 pm midnight (EST) on Friday night.

*** Only 7 spots remain for this lunch and learn ***

After you click on the link, SCROLL DOWN the page to watch the webinars, below the bio of the respective speaker.

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I talk about the importance of list segmentation, message specificity and categorization of your patients, doctors and referral sources to ensure the MAXIMUM effectiveness of your marketing message.

Without the right scripts and a clearly defined message, your message will become completely watered down and distorted by the time it reaches the recipient.

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a) My BIGGEST income producing activities
b) The BEST opportunities for me to provide EVEN MORE services to my clients
c) The activities that DRAIN my energy and can be delegated
d) The CRITICAL levers in my business

It’s important to check the health of your own business once in a while. We don’t think twice about patient evaluations, but how often do we evaluate the health of our own business?

I like to think of a business as a building that grows upwards, towards the sky. As a business grows, change and improvement is harder to implement, but it also has a big impact that trickles down to the core, transforming the business.

One Saturday in July, I spent the entire day with a group of high level entrepreneurs – private practice owners who are generating six and seven figure revenues and we all get together and discuss what’s working in our business, what we need help with, and basically share success ideas and ways to get from “here to there” faster.

Imagine being able to borrow nine successful people’s minds for a day and have them work on your business. It’s like strapping a rocket to your car.

Nothing beats getting “up close and personal” with super achievers. Networking with likeminded people has been my number one secret for getting my businesses to massive success quickly. Having people I can call on, meet with, and partner with has been instrumental for my business.

And that’s what I want to impress upon you today.

There’s something magical that happens when you meet with people live and in person. Relationships are forged, contacts are made, ideas are shared, new ventures are born, and all of a sudden your practice explodes!

I go to as many live events, seminars, masterminds, and workshops as I can. And at each and every single one, without fail, I’ve created contacts and forged relationships that have given my business major speed.

Yesterday at our monthly inner circle I shared many of my success breakthroughs with these pioneers. And in return I got a TON of ideas that otherwise would have taken me months or years to get and implement.

How about you? Are you getting “up close and personal ” with other success-minded people? Do you have a network of people you can turn to for ideas, tactics, and advice?

Nothing beats getting away from the office and networking with others. Nothing will give you more speed, clarity, and direction than spending time with others who force your mind to expand.

If you don’t have a network around you – create one. Find super achievers who you can learn from and create your own mastermind or inner circle.

Better yet come to the Private Practice Summit and network with hundreds of top earning private practice owners, with me, and with the OUSTANDING lineup of presenters I have for you.

When you see the line up of new, under the radar presenters I got to share their success secrets with you, you will see why this is THE single event to be at if you want to get more patients, more revenue and more time off to do the things you love.

Come forge your relationships and find joint venture partners who can help give your private practice MAJOR speed and traction.

Seats are going fast.

Don’t miss out on this opportunity: http://www.privatepracticesummit.com

Nitin Chhoda

P.S. Here’s another reason to be at PPSummit2010. I have a couple of HUGE game changing announcements to make that will flip the industry on its ear. (You don’t want to miss this.)

Be on the cutting edge: http://www.privatepracticesummit.com

No related posts.

CLICK here to learn about wealth creation in private practice

Watch it if you want to accumulate WEALTH in your practice and live a LIFE of FREEDOM and Independence.

http://www.privatepracticesummit.com/wealthcreation.html <——- Click here NOW

Please watch it right away because I will be removing the video in the next few days.Nitin

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I recently conducted a webinar with Jeff Cavaliere, 3 time PT for the New York METS. I also conducted one myself, where I gave away my Patient Attraction Formula last week.

Great News! Look forward to even more OUTSTANDING CONTENT coming up. I will offer no-cost information that will be BETTER than the material consultants charge thousands for.

http://www.privatepracticesummit.com <———– This is where you can get information about the speakers and the upcoming webinars.

This is NOT the half of it!

I’m also going to flat out give you a TON of really incredible webinars with some of the brightest minds in our profession in the next two weeks …at no cost.

The reason is that I want you to see the quality of speakers I have lined up for the most INCREDIBLE 2 day event EVER in the history of private practice. EACH of the BRILLIANT minds on the webinars is speaking at a LIVE 2 day event on September 11 and 12 in New Jersey, and only 125 participants can attend.

*** So here is the big announcement.. ****

This event is called the Private Practice Summit and will be held on September 11 and 12 in Rutherford, NJ.

It is not a run-of-the-mill event where attendees run around from one session to another, but an intense, immersive experience where you interact with the speakers, get your burning questions answered by SUCCESSFUL therapists ‘in the trenches’, learn NEW strategies to implement IMMEDIATELY to grow your practice.

In fact, you get TWO full days of exclusive access to the nation’s TOP revenue generating private practice owners to reveal ALL their formulas to get doctors to refer, gain new patients and market quickly and effectively on a shoestring budget.

I’ve been in talks with these speakers for several months now, and I finally got them to agree to reveal things that BLEW me away when i first heard them. I got them to agree to share this information with YOU.

HERE’S THE SCHEDULE OF THE WEBINARS WHERE THE SPEAKERS AT THE UPCOMING SUMMIT WILL BE REVEALING SOME OF THEIR INSIDER STRATEGIES TO HELP YOU GET MORE PATIENTS, GET THE ATTENTION OF PHYSICIANS AND BETTER MANAGE YOUR TIME AND RESOURCES TO GROW YOUR PRACTICE….

Thursday, July 15 (Completed); Celebrity Physical Therapist with Jeff Cavaliere

Thursday July 22 (Completed): Patient Attraction Formula with Nitin Chhoda

Wednesday July 28: Post Rehab Revenue Opportunities For Physical Therapists with Michael Jones PT (DON’T MISS THIS)

http://www.privatepracticesummit.com <———– Click here to join the upcoming webinar with Post Rehab pioneer Michael Jones PT this Wednesday at 8 pm EST

Friday July 30: Cash Paying Group Exercise Programs For Physical Therapists with Laura Miranda PT

Wednesday, August 4: The VIP Patient Experience System with Jamey Schrier PT

Friday, August 6: Wellness Training vs. Fitness Training 101: The “Instant Implementation” Business Model For Private Practice with David Cunic PT

***  All webinars will be conducted at 8 pm EST ****

I almost forgot, the tickets for the summit will go on sale NEXT MONDAY, August 2nd at 12 noon EST.

* Quick Recap *

- What: Private Practice Summit
– Where: Marriott Rutherford, New Jersey
– When: September 11-12
– Limit: 125 Seats Only
– Early bird deadline: Tuesday, August 17

- Guarantee: Attend and if you don’t get strategies to INSTANTLY increase income in your practice, I will refund you DOUBLE your registration fee. The risk to deliver is entirely on me, the organizer and the  speakers. The guarantee, and the content in the event will be the first of its kind and I wanted to extend a special offer (and an affordable ticket price) for this first-ever summit.

Tickets go on sale: 12 noon EST Monday, August 2

Early bird deadline ends: August 17

There will only be 125 seats at the event.

Speaking of limited seats, we only have a handful of seats remaining for tomorrow’s webinar with Michael Jones.

Here’s a little background information about the webinar and what you will learn tomorrow at 8 pm EST.

What happens when you discharge a patient? They usually stop exercising, and even if they continue, they may end up in a gym or with a trainer (another provider).

They don’t have to, the physical therapist can continue to help such patients by offering a well designed post rehab program.

If you want to capitalize on the growing opportunities in post rehab conditioning and add an additional revenue stream to your practice, then you NEED to attend this webinar.

The need for a supervised, structured, protocol-based conditioning programs for patients with musculoskeletal, neurological and cardiovascular conditions will continue to grow in the next decade.

In tomorrow’s webinar, the pioneer of post rehab programs, Dr. Michael Jones PT will pull back the curtains and explain how YOU can capitalize on this opportunity…

The aging of our population, the reduction in reimbursement and the ever expanding pool of clients with chronic conditions requires every private practice owner to add a post rehab program to their practice.

In this webinar you will lean:

- 3 reasons why you MUST add a post rehab program
– The ideal (patient) candidate for such a program
– The 2 BIG mistakes to avoid when developing it
– The income opportunities
– Marketing on a shoestring budget

and much much more…

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Lately, I’ve been in talks with some of the most enterprising private practice owners in the country, including:

a) Jeff Cavaliere PT (3 time PT for the New York METS)
b) Larry Benz PT (Cofounder of Evidence In Motion)
c) Laura Miranda PT (pioneer of the “Group Physical Therapy” model)
d) Jamey Schrier PT (creator of the “VIP Patient Experience” formula)
e) John Hayes DC (founder of the “Health Solutions Group”)
and more..

Why is this important to you?

They have the complete A-Z insider’s view of a subculture of private practice owners who know what it takes to succeed in private practice. If you could peak into the mind of any one of them, it would be like walking into Fort Knox.

I’m working on a top secret project with them and will make a MAJOR announcement soon. Let’s just say you will REALLY like it.

Speaking of announcements, I just created a new product called the “Patient Attraction Formula” and I want to GIVE IT to you at no cost, as a way of saying THANK YOU. It’s a step by step system to get patients to start referring friends and family to your practice.

In fact, I am about to show you how you can get it for free in a few minutes.

This week I’m going to reveal a patient attraction system that’s hiding right beneath your nose.

Want to know what it is? Internal patient referrals.

But not just any referral.

I’m talking about patients who are strong influencers in the community. These patients who have some serious pull with their customers, vendors, or even the community.

In fact, at this very moment you probably have several patients who know people that could use your services. And I’m going to show you how to get them to refer, refer, and refer.

While a lot of physical therapists work hard on external marketing systems, many fall short when it comes to internal marketing systems.

The best new patients will come from your existing patients. But the key to making this happen is to set up a reliable system.

One of my favorite internal referral systems is the endorsed letter.

Endorsed mailings pull patients to you like a magnet.

Think about your clients for a moment. What type of occupation do they have?

How many people do they have in their circle of influence?

Do you train any doctors, attorneys, accountants, executives or business owners? If so, all of these people have tremendous influence with their customers, employees, vendors and even the community.

This combined circle of influence can allow you to reach you to almost every single person in your community.

Why not ask them to endorse your services to their circle of influence? It’s pretty simple really.

Here are some things to remember when crafting your endorsed letter:

* You write the letter that your patient will send to his or her circle of influence.
* The letter should be on your patient’s business letterhead (if they have one)
* The letter should be addressed from your client.
* You pay for the envelope, stamp, and paper.

About the Patient Attraction Formula, I will release the ENTIRE blueprint in a live webinar this Thursday at 8 pm EST.

To join the webinar and learn my step-by-step Patient Attraction Formula, simply click on the link below and register:

>>>  https://www2.gotomeeting.com/register/310897243 <<<

The step-by-step content will blow your mind once you hear how easy it really is to use. (and you can begin using it right away too). Here is some of the material I will teach:

a) The difference between a prospect and a client
b) How to get at least 5 new prospects a day to your practice
c) How to transform prospects to patients
d) How to get patients to refer more patients to you
e) 3 instant-implementation tricks to get physicians to notice you by transforming your patients into ‘human billboards’

There is only room for 550 attendees, so please register right away.

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In addition to the projected reductions due to the SGR, CMS also proposes a multiple procedure payment reduction policy (MPPR) that would result in significant reductions in payment for outpatient therapy services. Specifically, CMS proposes to make full payment for the therapy service or unit with the highest practice expense value and payment of 50% of the practice expense component for the second and subsequent procedures or units of the service furnished during the same day for the same patient.

What is their rationale?

CMS’s rationale for this policy is their claim that therapy services are misvalued for physician fee schedule payment when multiple services are furnished to a patient in a single session because duplicate clinical labor and suppliers are included in the PE of the services furnished. They also express concerns about increased utilization of outpatient therapy services.

It is estimated that if the multiple procedure payment reduction policy were implemented, payment for outpatient therapy services to settings inside the PFS (i.e. physical therapist private practices and physician offices) would be reduced by approximately 12% in 2011 in addition to the projected SGR payment cut for CY 2011.

Because providers in settings outside the PFS (i.e. outpatient hospitals, skilled nursing facilities (Part B), CORFs, rehabilitation agencies) are also paid using the PFS payment rates and policies for physical therapy services, CMS estimates that this proposal would reduce (not redistribute) payments in those settings for therapy services by approximately 13 percent in CY 2011.

The APTA’s Position

“APTA is gravely concerned with the magnitude of these proposed reductions in payment, and believes that CMS’s proposal to apply the multiple procedure payment reduction to outpatient therapy services is based on flawed presumptions and has no justification. APTA will aggressively work to stop implementation of the proposed MPPR policy and the SGR payment reductions.”

The Writing is on the Wall

Even if this initiative gets delayed, the bigger picture is evident. These reimbursement cuts are simply the precursor of a major shift that is inevitable.

We are trained to be viable practitioners, and now is the time to learn the skills to become viable practice owners. The time has come for us to learn the intrinsic skills necessary to market a practice and build business systems that can weather the economy and the cuts imposed on us by CMS or private insurers.

One way or another, reimbursements are going to decline. What we need is

1. Business systems to empower our clinical skills
2. Retention systems to increase the number of patient visits
3. Incentives for staff to perform better
4. Strategies to appeal to referral sources and build multiple sources of referrals
5. Access to some of the TOP physical therapists in the country, who can teach us HOW to stand out and thrive, not just survive.

I Have a Plan

I am speaking with 6 of the MOST entrepreneurial physical therapists and we are working on a top secret project (will fill you in on this later)

In the meantime, ask yourself:

“What can I offer to the community that allows me to stand out as a service provider immediately, allowing me to differentiate myself from other providers?”

An honest answer will reveal your strengths and weaknesses, preferences and desires as a practitioner. The answer will also allow you to create a plan of action that will allow you to survive any of the storms that are heading our way.

Speaking of answers, I am speaking with 3 time physical therapist for the New York METS, Jeff Cavaliere LIVE Thursday, 7/15 at 8 pm EST (that’s 5 pm PST) and YOU are invited to listen and ask him ANY question in this exclusive event. Learn more and join us here:

>>>> https://www2.gotomeeting.com/register/139873099 <<<<

Don’t miss this webinar because we will be making a BIG announcement at the end.

The subject is “Top 5 Tips To Become a Celebrity Physical Therapist”

Here are just SOME of the things Jeff is going to reveal this Thursday at 8 pm EST (that’s 5 pm PST)

• How to acquire the success mindset
• How to become an official physical therapist for professional athletes
• What to say to local media and sports teams so that WANT you to train their premier athletes
• The right and the wrong ways to gain a celebrity status
• How to take the fear factor out of dealing with high profile athletes
• How to build a reputation of being the A-list physical therapist in your community

and much much more…

Go ahead and sign up for the webinar here:

>>>> https://www2.gotomeeting.com/register/139873099 <<<<

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Also, I just got off the phone with my good friend and star physical therapist Jeff Cavaliere, 3 time PT  for the New York METS, featured on the cover of ADVANCE 2008, also named one of America’s top 50 greatest trainers in 2008 by Men’s Fitness Magazine.

I convinced Jeff to do a LIVE webinar this Thursday, 7/15 at 8 pm EST (that’s 5 pm PST) and YOU are invited to listen and ask him ANY question in this exclusive event. Learn more and join us here:

>>>> https://www2.gotomeeting.com/register/139873099 <<<<

Don’t miss this webinar because we will be making a BIG announcement at the end of the webinar.

The subject is “Top 5 Tips To Become a Celebrity Physical Therapist”

Here are just SOME of the things Jeff is going to reveal this Thursday at 8 pm EST (that’s 5 pm PST)

• How to acquire the success mindset
• How to become an official physical therapist for professional athletes
• What to say to local media and sports teams so that WANT you to train their premier athletes
• The right and the wrong ways to gain a celebrity status
• How to take the fear factor out of dealing with high profile athletes
• How to build a reputation of being the A-list physical therapist in your community

and much much more…

Go ahead and sign up for the webinar here:

>>>> https://www2.gotomeeting.com/register/139873099 <<<<

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