Trust me, I know first hand that physical therapy practices are having the squeeze put on them. I’ve been working side by side with a PT/OT clinic for 6 years now. Our blended business model has worked well for years. Even though we opened in 2007 right before the downturn in 2008, we ...…
One of the hot topics of discussion at the recently conducted 2013 Private Practice Summit in New Jersey was the importance of staff management. The overwhelming topic of discussion was the importance of people and systems. Besides marketing, there are two things needed for the growth of a private practice. When you start your practice, ...…
To grow a practice, it’s important to be in continuous marketing mode. Marketing is the engine that drives your practice. In any given week, the number of initial evaluations should meet, or exceed the number of discharged patients if you want to grow your practice. Understandably, this can be a challenge, and that’s not your ...…
Spring is finally here, and I for one, am not a big fan of the winter here in NJ. I’m yearning for the day I can pull out the grill, have some friends over, and lock my sweaters in a closet. Personally, I’m looking forward to the rest of 2013, because this is going to ...…
Yesterday, I was driving down route 10 here in NJ, and a huge billboard grabbed my attention. It was an ad for a pain management center (of all things) and a pretty innovative one at that. This ad has been around for months, and that tells me something. It’s working for the physicians at the ...…
I was on the phone with a coaching client the other day, and she was telling me about how her practice continued to grow, while her competitors were going out of business. When I probed further, I realized that her competitor was spending money on websites, search engine optimization, newspaper ads and fruit baskets to ...…
Last Friday, something important happened in Washington DC. Automatic spending cuts were triggered, cuts that will lead to a reduction of $11 billion in payments to healthcare providers (including physical therapists) for a variety of services. That equates to a 2% reduction in Medicare payments. It’s very, very likely that private insurers will follow soon. ...…
If there’s one quick way to grow your practice, it’s with the use of professional, content-rich newsletters to physicians and patients. Physical therapists often ask me, “What should go into my clinic’s newsletter and how should it be organized?” The following is an outline of what types of content should be a part of your ...…
As intelligent, educated professionals, we tend to over-analyze and complicate things that are relatively simple. Take growing your practice for example. Most practices want the ‘magic formula’ or the ‘trendy thing’ to get more patients. WAY too much time is wasted on: …and not enough ...…
Before I announce the winner, there’s something I need to share. The comments from motivated, driven private practice owners reflect our never-say die attitude a dynamic, ever changing world and our ability to compete and win against external forces. This spirit keeps private practice alive, this is what keeps me motivated to continue to serve ...…
Done-for-you automated, print, emailed and faxed newsletter to automate your entire referral generation process, delivers two content rich personalized newsletters to your patients every month. We do all the work - you don't lift a finger. Click Here to Learn More >>
RI 5 Core Formula brings you 5 tested, in the trenches patient-getting blueprints to increase referrals, get more patients and grow your practice. Only $59 for a limited time. Click Here to Learn More >>
The Referral Ignition system contains all the secrets to get, retain and increase referrals from patients. With the combination of 21st century technology and good old fashioned marketing techniques, this is the industry's best selling marketing product, five years in a row! Click Here to Learn More >>
Unedited recordings and exclusive access to the nation's TOP revenue generating private practice owners prepared to reveal ALL their formulas to get doctors to refer, generate new patients, automate and systematize your marketing on a shoestring budget. Click Here to Learn More >>