Category Archives: Marketing 101

Video Marketing For Physical Therapists – The Cutting Edge

(Minutes away from heading out to New York City to take my wife out to dinner, was planning on writing this afterwards, but could not wait.) What an afternoon…What a workshop…. I owe it to a new friend I made a few days ago, and his business partner. This new friend is a guy with […]…

Read Full Article... 6 comments

Physical Therapy Marketing: Consistency of Patient Contact

As therapists, we have been conditioned to treat and heal patients. At the end of the treatment process, the patient is usually grateful and brings a home made cake, a gift or a handwritten card, which we proudly display in our office. In most cases,the relationship ends at this point; patient discharge. For a savvy […]…

Read Full Article... 3 comments

Fitness Marketing: Initial Contact is Key

Guest Post by Kaiser Serajuddin, Creator of a powerful marketing system for health professionals, called the Top Level Trainer program. Once you’re on your own, going solo for the first time as a trainer, getting those first clients in the door until you get to a critical mass for profitability is a scary proposition.  Sadly, […]…

Read Full Article... 2 comments

Marketing Your Personal Training Business

Personal training marketing is not as challenging as it may seem, even in this economic climate. If you’ve been struggling to get new clients, you need to take a good hard look at your personal training marketing strategies. To market your personal training business, you must have a process in place for locating qualified prospects […]…

Read Full Article... 1 comment

Tools For the Physical Therapy Exam

One of the most effective ways to study and prepare for your physical therapy exam is to register for the FSBPT Online PEAT, also called the Practice Exam and Assessment Tool. This is a mock test that has been developed by the same organization that administers the NPTE, which adds credibility to the course. This […]…

Read Full Article... 5 comments

Physical Therapy Marketing Lecture

I was invited by my colleague Vrinda Haitti, to conduct a seminar for physical therapy students on “How to market your practice in the 21st century” at the University of Sciences in Philadelphia. Here are a few clips from the seminar, and the key point I covered. The key point I covered was the importance […]…

Read Full Article... 2 comments

Resources For Physical Therapy Jobs

The baby boomers in the current generation are going to face age related changes like osteoporosis, strokes, and heart attacks, increasing the need for physical therapy. This creates a growing opportunity for physical therapists to get employed. The scope of physical therapy jobs is growing rapidly. These days, physical therapy jobs can be found in […]…

Read Full Article... 1 comment

Physical Therapy Marketing – Seth Godin speaks with Nitin Chhoda

On March 12th, Wall Street Journal Editor, Wendy Bounds, hosted a panel of some of the most entrepreneurial minds in business as they discussed what turns a good idea into a major business proposition. Panelists included some of the leading minds in business, including Seth Godin, Matthew Growney, Danny Meyer and Lida Orzeck. I managed […]…

Read Full Article... 1 comment

Uncover The Secrets of Physical Therapy Billing

Physical therapy billing is a crucial issue for all physical therapists in private practice. Practices pay anywhere from 6 to 9 % of their gross revenue towards billing. It is thus crucial to have a billing professional who understands both state laws and ethical billing practices. Accurate can make all the difference towards a successful […]…

Read Full Article... 20 comments

The Lack Of Marketing Education In Physical Therapy Colleges

In today’s health care world, a physical therapist cannot aim to manage the care of patients or clients without considering the resources involved. These include fees that are charged for services provided, and a host of other factors related to the business aspect of his or her practice. Skills such as leadership, administration, management, and […]…

Read Full Article... 2 comments

Discover For FREE The Closely Guarded Secret

To Magnetically Attract 21 New Patients, Increase Referrals From Existing Patients and Quadruple YOur Referral Network In The Next 30 days With a Done-For-You Marketing Plan...

 
Subscribe

Physical Therapy Business Resource

RI 5 Core Formula brings you 5 tested, in the trenches patient-getting blueprints to increase referrals, get more patients and grow your practice. Only $59 for a limited time.

Learn More

The Referral Ignition system contains all the secrets to get, retain and increase referrals from patients. With the combination of 21st century technology and good old fashioned...

Learn More

Unedited recordings and exclusive access to the nation's TOP revenue generating private practice owners prepared to reveal ALL their formulas to get doctors to refer...

Learn More